IFB - Page 4 of 6 - Independent Fashion Bloggers

How to Keep Up Your Blog During the Holidays. Or Not

The holiday season is upon us, at least in the US. For many that means more time with family and friends and less time blogging. So how do you keep your blog up during the holidays? Or do you? Personally, ...

6 Ways To Edit Photos Fast and Beautifully Using Lightroom

Photo via Style by Alina Standing out in a sea of fashion bloggers isn’t easy, but having great photos can put you one step ahead of the game. Whether you want to grow your followers, get featured on rep...

22 Offbeat Holiday-Themed Post Ideas

I remember back in the day when Christmas decorations and holiday music in stores didn't start until after Thanksgiving. Seems quaint nowadays, doesn't it? Even though the entire country is saturated with holiday commercialism, it doesn't mean you can't...

Accidental Icon, the Blogger Who Has It All: Age, Brains and Style

At an age when many people are thinking about retirement, Lyn Slater has launched a whole new career—as a style blogger. At 62, she's in her second year of blogging, while maintaining a successful full-time...

Three Cameras Lighter and Cheaper Than DSLRs Perfect for Fashion Bloggers

Unless you're Garance Dore or Tamu McPherson, the days of lugging around an enormous DSLR that weighs more than you are dwindling. Over the past few years, companies including Sony and Olympus have put out ...

How to Get Invites to New York Fashion Week Shows

In previous years, when you were granted press credentials for New York Fashion Week, you also received a list of all the PR contacts representing presenting designers, along with their email addresses. Thi...

Business of Fashion Now Offers Free Online Classes

Blogging can be a quick way to insert yourself into the fashion industry. All you need is a computer, an internet connection which could utilize products from blogs such as cat5e vs cat6, and a Wordpress or...

Blogger Must Haves for Better Fashion Photos

As fashion bloggers, we all know that having great photos can really help your blog stand apart from the pack. But if you’re just starting out and haven’t invested in a professional kit yet - don’t worry. Whi...

Fashion Blogging: The Definitive List of Best Practices

So you want to be a fashion blogger...or you already are. Here are some important best practices pulled from the wealth of IFB archives, from the simple (be nice!!) to the more technical (how to do competitiv...

How Sustainable Fashion Is Ruining the Industry

1 Granary, a print and online publication out of Central Saint Martins University of the Arts in London has launched a series of articles on ethically-made fashion. But their first interview subject balked ...

How This Fashion Blogger Quit Her Day Job By Using Poshmark

Kate Heimann quit her day job in March of 2014. She had started her personal style blog Wear in LA in November of 2011 and for three years built a strong following, and while many bloggers talk about how they went pro by using affiliate links or with brand par...

Six Things For Personal Style Bloggers To Do Before Buying New Clothes

I've been a personal style blogger for almost 8 years. When it comes to taking photos of myself on a regular basis, falling into the "new clothes" habit is not only bad for my bank account, it also is bad for...

How Many QUALITY Posts Can You Write Per Day? Per Week?

For many bloggers, posting three times a week does not make a living for them. Many bloggers, writers, and even journalists juggle freelance gigs, work for digital mags that require multiple posts per day. Je...

Three Native American Sites Fashion Bloggers Need to Know About

Happy Indigenous People's Day! Instead of Columbus Day, Seattle and Minneapolis are celebrating Indigenous People's Day as a way of recognizing the cultural contributions of the people who were already living in America when Columbus "discovered" it. What's this have to do with fashion blogging?

The Truth About Fashion Bloggers

It's no secret there's a lot said about bloggers in general, and there's certainly no shortage of criticisms and/or critiques of fashion bloggers specifically. We sometimes get the worst of it, because we sho...

Why Personal Blogs Can Never Really Survive Monetization

Are you a personal style blogger? Do you blog about your life in hopes of making it in the "big time?" It sounds amazing, like do a job you love and never work a day in your life, and you love your life... bu...

How to Write a “Trend Piece” People Will Love (And Want to Share)

Last week, the New Yorker published a funny satire article called "Trend Piece." The idea is that all trend pieces are so predictably similar that it's laughable. And although it's a humor piece, it's also instructional as to how to actually write a trend p...

Why Read Fashion & Beauty Blogs Anymore?

Last week, Ashley Robison, forwarded a post from Zoe London, a beauty blogger who was approached by a beauty brand for fashion week only to be rejected by the very same brand that approached moments after sh...

The Independent Fashion Bloggers’ Guide to…SEO

Though some experts claim "SEO is dead," learning the foundations of good SEO (i.e. Search Engine Optimization) for your fashion blog has never been more important. At its heart, SEO is all about making it ea...

5 Ways to Say, “No, thank you.” to Blogger Opportunities

As a blogger, I'm sure you get a lot of emails from brands and PR reps asking to "work with you." What happens when you get a request or inquiry from a brand that you don't want to work with? Or they're talking "partnership" without your getting anything out...

Why You’re Not Making Money from your Affiliate Links

As a follow-up to my last post on how to start affiliate marketing, I want to mention some reasons why you might not be making any money if you've already started adding affiliate links to your blog instead o...

How To Get Started with Affiliate Marketing

There are lots of ways to monetize your blog: advertising, affiliate marketing, ebooks, selling a product. It's always best to diversify though, and find the right mix of all of these things for you and your ...

Update : You Don’t NEED 250,000 Page Views to Earn a Living Blogging

Just about a year ago, I wrote an article here on IFB sharing on average how much I make a month as a "professional" fashion blogger. Especially in light of "82% of Bloggers made more money than ever last year", I thought it was time for an update, a deeper ...

Do Bloggers Really Get Paid for Press Releases, Freebies or Campaigns?

Ok, so when I started blogging in 2007, I did not know a thing about the publishing industry. Not. A. Thing. In retrospect, I wish I had someone with experience sit down and tell me what was what, because I mad...

5 Tips for Successfully Approaching Brands

Yesterday I participated in a webinar for brands on identifying & working with social (media) influencers. This included bloggers of course, and I shared some of my experiences as a blogger/influencer wor...

Are “Fashion Blogger Boyfriends” Even Happy Taking Our Photos?

No one likes to air their dirty laundry, even if it's well curated laundry. I'm going to come out and say it. My husband never volunteers to take an outfit photo. Sometimes I have to talk him into it. Sometimes we'll have a fight over it. And sometimes ...

How to Negotiate an Ad Contract for Your Blog

I've talked about negotiating on IFB a couple of times now, both on the affiliate side and the ad sales side, but there's always more to say because negotiating is a complex topic...especially when you're fir...

What I’ve Learned in 10 Years Posting OOTD

ifb-fashion I've been posting outfits of the day (OOTD) for ten years. Back when I started, not a lot of people were doing it, so it was a relatively new phenomenon, and there weren't a lot of "rules" or stand...

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The Independent Fashion Bloggers Guide To…Gifting and Product Reviews

As a fashion blogger, receiving products for review or as gifts can be a great way to try out new items and share your thoughts with your audience. However, it's important to approach this with a keen sense of ethics and transparency, especially when it co...

Advanced Affiliate Marketing: How to Negotiate for Higher Commission Rates

It seems like every fashion blogger is a part of an affiliate network now. From Skimlinks to RewardStyle, partnering up with a brand (or dozens of brands!) has never been easier. In case you haven't heard of ...

15 Writing Prompts for Your Next Blog Post

Blogger's block - we all get it. One of my tricks is to keep a running list of potential article topics in Evernote, then when I can't think of anything to write about, I'll take a look through and hope one...

How to Write a Standout Event Recap Post

Fashion bloggers have a high likelihood of receiving invites to various industry-related events, whether that's a new boutique opening, a private viewing of a designer's latest collection, or the big dance (NYFW.) Events can be as important as outfit and r...

Email Newsletter Tips for Fashion Bloggers Revisited

It's a fact, email newsletters drive a lot of engagement. Both my RSS emails and my bi-weekly newsletters bring traffic and comments to my blogs, and I can track purchases readers made via affiliate links. ...

How to Make the Most of your Next Media/Press Preview (+ a Special Invite)

One of the most popular ways publicists and brands seek to connect with members of the press, bloggers and other influencers is through hosting seasonal, industry-only press previews. Essentially a mix of b...

10 Ways to Celebrate Your Blog Anniversary

We naturally find ourselves, in the last month of any given year, reflecting on our accomplishments, our trials and how often we hit the marks of personal and professional success and happiness. Whether you have been blogging for years or weeks, take a momen...

4 Blogger Tools to Host Link-Ups & Share Links

What better way to engage your community, give other bloggers an opportunity to promote their own blogs, while promoting your own blog than a Link-Up? Now, Link-Ups have been around for ages in various forms,...

11 Super Handy Scheduling Tools for Bloggers

The Holidays are here. You may be taking your annual vacation to see family, or to go on an actual vacation. Hanging out at a computer may NOT be an option. Whether you will be far from an internet connection...

40 Fashion Films & TV to Binge on Netflix

You know what's great about Thanksgiving? Other than hanging out with your family and loved ones, the turkey, pumpkin pie, the National Dog Show (we always watch since no one in my house watches football). The best part about Thanksgiving weekend is chilling o...

What Do YOU Want From Your Readers?

When you start your blog, you think about what you want from your blog. You think about what kind of content you want to create. You think about what kind of design you want, what kind of logo you want... all...

How A Personal Brand Pyramid Can Help Define Your Blog’s Direction

Last week we explored the idea of a brand pyramid as an effective tool in helping you to define and express your blog's brand. This week, we're looking at brand development from a slightly different angle, ...

How to Make An Animated GIF from Video in Seconds

Ever been confused on how to make an animated GIF? Or do you not have Photoshop? Don't worry... imgflip makes animated GIFs from your videos in a snap! So if you have a favorite clip from a movie, or would like to strut your stuff, or in my case have a moment ...

24 Fashion Blogging Lessons From Animated GIFs

What can you learn from animated GIFs? Plenty! 1. Get right to the point. (source) 2. Have fun with other bloggers. (source) 3. Don't waste your time judging other bloggers. (source) ...

Hiring Help For Your Blog, pt. 1: Why Hire Someone and What Kinds of Jobs to Hire For

Note: This article is based on a roundtable presentation I gave at Blogalicious. You may not know this, but many famous or "big" bloggers have an entire team of people behind them. This invisible (but esse...

22 Must-Attend Conferences For Fashion Bloggers

Here on IFB, we have a lot of tips for you on networking and how to make the most of conferences. Now, where to put these skills to good use? These days, there are a variety of conferences that either cater or appeal to fashion bloggers. Blogger conferenc...

Why You Need a Brand Pyramid and How to Make One

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...

How to Take Professional Quality Headshots of Yourself

Headshots. Believe it or not, they're not just for real estate agents and actors. Headshots are handy for bloggers as well. We can use them for "about pages," Twitter and Facebook profiles, LinkedIn profiles, p...

Introduce Yourself to a Fashion Publicist with this Handy Email Template

One of the questions I get asked often by bloggers is what exactly they should write when introducing themselves to a fashion PR agency for the first time, and it is one of the more common deliverables that I create for the fashion and beauty bloggers I work...

10 Places to Find Creepy Halloween Images

Halloween is in two days. I am hosting a Halloween party at my house and am frantically sewing, gluing, and putting everything together for the big day. But in the digital world, Halloween is an awesome time to...

13 Resources for Finding Local and Regional Bloggers

When we talked about the challenges facing new bloggers and how to break through those new blogger barriers, one suggestion that came up was networking with your fellow local and regional bloggers. While a l...

The Difference Between PR, Marketing and Advertising

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs in their eyes and a growing expectation that bran...

How to Write a PR Plan for Your Blog

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...

21 Link-Ups to Promote Your Outfit Posts

Never has there been more places to promote your blogs, and particularly, outfit posts! While, "What are you wearing" communities ie. Lookbok.nu have existed for a long time, not as well-known, but equally ...

5 Types of Posts Fashion Bloggers Should Really Do More Often….

Ever get tired of the same-old, same-old posts? "Here's what I'm wearing today!" or "Look, this collection launched!" Yeah, I like those posts too, but I also like a little variety in my fashion blog consumption. Stepping out and creating different kinds of ...

8 Tough Challenges New Bloggers Face Today

IFB is great for many things, and I believe the best thing that our contributors have to offer is years and years of experience in the industry. That being said, our experience doesn't always help when it co...

Blogger’s Toolkit: 8 Things You Must Put on your Business Cards

Business cards are an often-overlooked tool in a blogger's marketing arsenal, but they can be extremely effective in introducing yourself and your blog to potential partners or readers offline. Including y...

6 Ways to Get Products You Actually Want to Review for Your Fashion Blog

I love writing reviews. Every week, I write a review on Eat, Sleep, Denim about a different pair of jeans. It's a great way to get content useful content about fashion on your site, while still interjecting your own personal flavor to it. The thing about r...

10 Tips for Maximizing Affiliate Income (Without Losing Your Soul)

Last week I addressed the Fashionista article which claimed that some personal style bloggers would earn up to $50,000 a month in affiliate commissions via RewardStyle. Then I countered with my own average af...

Blog Milk Now Has Beautiful Themes for Blogger AND WordPress

Ah, the question of Blogger or Wordpress. Both have been suffering from relatively nerdy designs lately compared to other platforms like Tumblr, Squarespace, and Virb. Even though Wordpress has a history of cus...

You Don’t Need a Massive Following to Make a Living Blogging

Most of you have probably already read Fashionista's article about "personal style bloggers raking in millions", but in case you haven't, the gist of it is that there are some fashion bloggers out there who make hundreds of thousands of dollars - possibly "mil...

3 Things No One Tells You About Being a Full Time Blogger

There's a lot of glamour associated with being a full time blogger. Many people think it's all fast money, sponsored trips, and fabulous clothes (if only!). While being a full time fashion blogger is absolute...

10 Modern, Mobile Friendly, Responsive (Free!) Themes for WordPress and Blogger

More people are checking in on their favorite websites and blogs from their phones, tablets, e-readers and other devices that aren't laptops or desktop computers. If you want some of that traffic, your best bet is to offer a mobile version of your blog that do...

Where to Get Cool Blogger Templates for Fashion Bloggers: Jelly Design Studio

For those of you on Blogger wanting more designed templates to make your fashion blog stand out, it's not always so easy to find great designs as most custom templates are for Wordpress, Tumblr has some really ...

The Guide to Affiliate Companies Every Fashion Blogger Must Know

You probably already know that affiliate programs are one of the easiest ways to monetize fashion related traffic. Even if you only participate in affiliate programs to answer your own questions: how many cli...

The Ultimate Cheat Sheet! Post Titles for Fashion Bloggers

You have a fraction of a second to get our attention. Your post is inspired, your photos are gorgeous, your readers are going to love your post, but wait... what do you title your post? Believe it or not your post title DOES matter. Since Google Reader's ...

How to Blog Like a Boss With an Editorial Calendar & Content Idea Bank

Here on IFB, we write a lot about your 'editorial calendar' and 'keeping your content fresh.' What does an editorial calendar actually look like, and how exactly does one keep coming up with new and fresh i...

Keep It Simple: 4 Tips for the Part-Time or Hobby Blogger

Many of the members in the IFB Community are hobby bloggers or part-time bloggers, myself included! I'm sure by now you've all realized that blogging can quickly take over your life if you let it and that ma...

The Fashion Blogger’s Quick Guide to Monetization

Now that you've figured out it's time to monetize your fashion blog, how do you do it? There's no "one" right way or the "best" way to monetize your blog, you'll just have to figure out what works for you as you go along, but here are some ideas to get you...

Are You Selling Anything Yet?

Ebooks, digital courses, consulting, t-shirts oh my! On your path to turning blogging into a career that supports you (day job not included), developing a signature product is a super smart way to go. Why? ...

Is Fashion Blogging Broken? 5 Issues Hurting Bloggers

It surprises me whenever I hear an authority in the fashion blogging community say things like, "The bubble has burst." "Things have changed so much, and it just doesn't work anymore." "The fashion ...

Make More Money From Your Affiliate Links By Learning These Terms

For bloggers looking to monetize, affiliate links are often the easiest way to start. While different networks have different requirements, it generally takes fewer visitors or pageviews to be accepted into an affiliate program than it does for networks that...

Monetizing Your Blog: How to Figure Out Your Banner Ad Rates

Despite the increasing popularity of new ad types like native advertising, advertising and programmatic ads, banners are still one of the most popular forms of advertising, and they're usually the first kind ...

Categories + Tags: What Are They & How to Use Them

Confession: I've been blogging almost 6 years, and I don't entirely know the difference between blog tags and categories. They always seemed like a redundant organization system... like, organize your posts ...

Should You Create an “About Me” Video for Your Blog?

Last year, my tiny living room was transformed into a makeshift studio with two cameramen, lights and a director who actually said "action." I was being interviewed for a documentary about fashion blogging, and I was nervous. Not exactly nervous about what I...

Daily Inspiration: Energy flows where intention goes… Create your day.

Every morning when I wake up, I like to set my intentions for the day. Things I would like to accomplish, whether it be a task or to keep my cool during stressful times. Without taking the time to set intenti...

6 Tips for An Insanely Effective Blog Giveaway

Brands use contests and sweepstakes to drive engagement and to support new customer acquisition initiatives. Why shouldn't your blog leverage promotions in a similar way? Here are a few tips to help you set...

Daily Inspiration: Creativity is Intelligence Having Fun

Mondays are always tough. You'd think after the weekend we'd all be rested and raring to go, but it takes a minute to get the brain back into it's groove. Which is why I'd like to kick off the week with this Einstein quote: "Creativity is intelligence hav...

Daily Inspiration: People are going to judge you anyway…

As bloggers we're constantly putting ourselves "out there" as personal style bloggers we're putting our images out there, as fashion bloggers we're putting our opinions out there, it can get pretty personal s...

6 Ways to Figure Out Your Blog’s Brand Essence

A brand essence isn't something that is easy to communicate - instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, y...

Daily Inspiration: Don’t Quit Your Day Dream

How many of you like to day dream? I know, I sure love day dreaming! Some may think day dreaming is wasting time, but I like to think of it as exploring the possibilities. What does your mind want to accomplish when it has no boundaries or limits? What do...

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Daily Inspiration: Independence is Happiness

Happy 4th of July! Here in the US, it's Independence Day... which usually means a day off, fireworks, something off the grill... hamburgers or veggie dogs. I usually like to reflect on what it ...

Daily Inspiration: You will never influence the world by trying to be like it

One of the biggest pieces of blogging advice is to have a "strong voice" or to be "unique" or to "stand out." Advice easier given than put into practice. However, why is this advice so important? Why does it ...

Daily Inspiration: Well Shit, At Least You Tried.

I literally laughed out loud when I saw this image, followed by a deep feeling of, "Oh, shit. Well, it's true." As we get older, we expect to be perfect, knowledgeable, and experienced the moment we start something. Sometimes we get crippled by the ide...

Daily Inspiration: If You Think Adventure is Dangerous, Try Routine, It’s Lethal

As bloggers, we're encouraged to develop routines: post at the same time of day, the same days of the week. Create a brand, and stick to it through all social media platforms. It can be scary to think of ...

Former SEO Manager for ELLE.com Shares Biggest Rookie Blogger Mistake

A crucial strategy for any fashion blogger looking to go pro is increasing how many people come visit your blog each month. Impressive stats appeal to advertisers. They also give you major negotiating power...

Daily Inspiration: It always seems impossible until it’s done.

At the beginning of any journey, the destination always seems so far away. Taking a road trip, running a marathon, graduating from college, having a baby, all seem so far off and maybe even a bit impossible. Heck you could be trying out something that's ne...

Daily Inspiration: Don’t be pushed by your problems. Be led by your dreams.

It's so easy to get caught up fixing problems. Particularly on a Monday! Holy moly! But don't let your problems dictate where you go with your life. Sure, learn from mistakes, take your knowledge, but don't ...

Daily Inspiration: Whatever makes you feel bad, leave it.

When it comes to blogging, we're overloaded with messages, content, pitches, you name it. It's easy to feel like you're being pulled in a million different directions. So how do you deal? I used to read ...

Daily Inspiration: Do something today that your future self will thank you for.

So much wisdom revloves around being in the moment and living for today. So why not hit two birds with one stone and do something today that will also benefit you in the future. Whether it be working on the foundation to building your dream job, saving mo...

Daily Inspiration: Your dream job does not exist. You must create it.

A few years ago, I went to a talk with Anna Dello Russo who advised everyone to "Invent your job!" The truth is, everyone has special talents that are useful somewhere in some way. We all have our passions,...

Daily Inspiration: Great things are done by a series of small things brought together

There is nothing like having a grand idea. I remember the first time I wanted to do a full day conference, even though had never done a conference before. I had thrown a few events, but nothing li...

Why Every Blogger Should Send an Email Newsletter (Plus, What to put in it)

We've talked a little recently here on IFB about how important an email newsletter can be for driving traffic to your blog, but it's still not a tool many bloggers use. It should be. Besides search engine traffic, the IFB newsletter is the most important tra...

5 Ways to Find Contact Information for Fashion PR Agencies

Being connected to fashion publicists is great. You get the inside scoop on all sorts of great designer collections, events and opportunities to partner with brands for fun and fame and financial gain. However,...