Marketing and Branding Articles on IFB

How to Stand Out: Fashion Branding tips To Succeed Online in 2024

I am guilty of excessive shopping and online shopping is the biggest facilitator! I’ll be honest, there are too many clothes I have bought online just because they appeared on my feed. However, lately, clot...

Trademark vs. Copyright

Intellectual property can be any mental creation, valuable to the business or brand. From a financial standpoint, that particular piece of property is an intangible asset that can get you revenue for the busi...

6 Keys to Analyzing Your Blog’s Audience

Success isn't just about having a successful blog—it's about understanding your audience. Without a complete understanding of your audience, your blog can be difficult to monetize. Even more dangerously, it...

6 Simple Blog Design Tips For A Better Blog

When it comes to designing your blog's layout, simplicity is key - especially if you're a beginner. Your overall blog design should be kept simple and clean. Content should always be the main focus of your blo...

How A Personal Brand Pyramid Can Help Define Your Blog’s Direction

Last week we explored the idea of a brand pyramid as an effective tool in helping you to define and express your blog's brand. This week, we're looking at brand development from a slightly different angle, ...

Why You Need a Brand Pyramid and How to Make One

Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business ide...

The Difference Between PR, Marketing and Advertising

By request, I thought we'd take a step back from all the 'how to work with PR agencies and brands," for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs...

How to Write a PR Plan for Your Blog

If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your...

Blogger’s Toolkit: 8 Things You Must Put on your Business Cards

Business cards are an often-overlooked tool in a blogger's marketing arsenal, but they can be extremely effective in introducing yourself and your blog to potential partners or readers offline. Including y...

Should You Create an “About Me” Video for Your Blog?

Last year, my tiny living room was transformed into a makeshift studio with two cameramen, lights and a director who actually said "action." I was being interviewed for a documentary about fashion blogging, a...

6 Ways to Figure Out Your Blog’s Brand Essence

A brand essence isn't something that is easy to communicate - instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, y...

Why Your Job Title is Killing Your Credibility

A quick scroll through LinkedIn offers a dizzying array of job titles. CEO, Editor in Chief, Social Media Guru. Funny? Yes. Entertaining? Sure. Professional? No. As a blogger, you want to showcase your many ...