69 comments

31 Post Ideas for Fashion Blogs

Flat top view of working table

Just one little line can help bring your blog significantly more traffic.

That's the post title.

Last week I asked around some ideas and feedback (and feedback from you about your experience).

Inspiration can be fleeting.  If you're committed to staying focused on creating new content for your blog and staying out of a rut, avoid the summer blues and read this list of thirty-one posts you can try out:

Post Ideas for Fashion Blogs

  • Your Outfit: What are you wearing right now? How can it help your readers stay inspired about their wardrobe?
  • A Friend's Outfit: Who inspires you the most? Maybe they don't have a blog… maybe it's time to get them on yours!
  • Recent Purchase: Did you buy something recently? Well, do share with us!
  • What's on your wish list: Ok, we all want something, what are you searching for? Floral dresses, button down shirts? Sandals? What are your picks right now?
  • DIY project: Even for the most un-crafty such as myself… it's good to see DIY tricks from all levels.
  • Recreate a look: Saw an outfit you loved and was able to recreate it from what's in your closet. That's a story!
  • Trends that mean something to you: Pick a trend and personalize it, it might make for a compelling post.
  • Your favorite item of clothing at the moment: What are you loving in your closet right now? The thing you can't live without? Your absolute best purchase and why.
  • A fashion problem you have.. Having a hard time finding flattering jeans? Maxi dresses for petites?
  • A solution you found… How did you find the perfect pair of jeans? Do tell!
  • Your closet: How do you keep your clothes?
  • Your mom's closet, friends… etc. Do you have an organizational whiz for a mom? Maybe do a comparison!
  • Your home: Sometimes we like to get to know how you live!
  • A trip you took or are taking: How do people dress, where did you shop? What did you see? It can be the next town over or across the globe, it's always nice to see somewhere new!
  • What you pack for a trip: Even going to the beach? What do you bring?
  • Holidays! Every month has one, Memorial Day is this weekend… Expect a post from me about it!
  • Family photos: What did your mom look like in the 70's? Gran in the 40's? It's always great to see vintage pics with a personal touch.
  • A family heirloom: Grandma's ring, Mom's shoes, Aunties suede leather skirt. All pieces you can style in and make for a great post.
  • A shop you frequent: What's your favorite local boutique? I'm sure they'd love the coverage!
  • Tell the story about an outfit you wore on an important day: What did you wear on your first day with your husband/boyfriend? What did you wear to your graduation? On your 16th birthday? Can you recreate it and tell the story about why the day was special to you?
  • What you wear on your days off: Do you slum it? Or dress to the nines?
  • What you wear to work: Do you wear a uniform? Do you have to be corporate? Dress down? How do you dress for your work identity?
  • What you wear to bed: This can be a racy post if you wear nothing… but if not, what kind of sleep wear would you recommend to your readers?
  • What you wear to the gym… Ok I can think of a million posts along these lines. Are you the kind of person who wears an old tee shirt and shorts or one who wears matching sports bras with leggings?
  • What magazine are you loving this month? Does Vogue have a great article this month or did you find a great new magazine?
  • What's your favorite blog this month? Share the love…we all love finding new blogs.
  • Books: Read a fashion related book and post about it.
  • Film: Write about a film that inspired your style.
  • Museums: Talk about how an exhibit inspired you.
  • Concerts: Music and fashion often go hand in hand.
  • Theater: Have you seen a play recently? What were the costumes like? How do they compare with film?

Fashion Blog Post Titles Deconstructed

Focusing on the Fashion Blogging niche, this would be a perfect opportunity to discuss our culture of post titling as it relates to our content and our marketing efforts. I decided to review some great post titles, and some that needed work.

The “How to”

“5 Steps to Making an Outfit under 5 Minutes”

This post title from Joyful Outfits does three things, 1.) It makes a promise, “under 5 minutes” 2.) It's a “How to” with “5 Steps to Making an Outfit and 3.) At 43 characters, it's short and sweet.

I was doubly delighted when I clicked on the link and found the “How to” clearly laid out, easy to follow, and since it took under a minute to read, she demonstrated a sense of speed and clarity.

The Thoughtful Outfit Post

“Lessons in Lingerie”

I call these, “thoughtful outfit posts.” They're when the blogger puts their outfit into the context of a personal experience and/or a trend. I really enjoyed this post.

The post title: Alliteration is great, clever, and it's short and sweet. However, I wasn't sure exactly what I would be clicking on. “Lessons in Lingerie” could be a lot of things. Would it be about bra sizing? Functional versus pretty? Whale tails?

Suggestions: Clarify the post with the subject and preferably a verb to give it more punch. “Forget the Etiquette: Bare the Bra,” “Hey Bra! Should it show?” (guess this only makes sense if you're familiar with Hawaiian Pigdin)

The Culturally Relevant Title

“Why J. Crew Isn't Just for Michelle Obama”

When I saw this post title, I was instantly intrigued. Everyone loves talking about Michelle Obama's fashion choices, and with the trend of elites wearing high street fashion (ahem Kate Middleton) there could be a post that was a great commentary.

The post title: Uses brand names, cultural icons, and stirs a controversy “Why J. Crew isn't…” It could be very juicy!

Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”

The Pun!

“LET’S GET ONE THING CLEAR… THE CLUTCH”

I love puns! They're fun, clever, and this one delivers. The post itself was loaded with clear clutches, which to the readers it would be a delight to click on title to find such an array.

The post title: The great thing about this post title is that incorporates two keywords, “clear” and “clutch” and it's a pun.

Suggestions: Not to use all caps. It kind of looks spammy… We get it just as well in regular caps. But otherwise, nice!

The Personalized Tutorial

“Dressing Up the Plus-Size Little Black Dress”

Whether it you wear plus size or not, spicing up the LBD is an issue for us all.

The post title:  This post title addresses a problem we all face, and how to fix it. It's specifically about the little black dress, and is telling us that the post will deliver tips on how to make the classic wardrobe stable stand out.

Suggestions:  I found the usage of “Dressing up the…” to be a bit passive. A stronger post title would be “Dress up the…” but then it would be using two of the same words (even if they have different meanings, “dress” the verb and “dress” the noun). I would use a different word, like, “Glam,” or something along those lines to differentiate. The post was good, but it could become an evergreen post, if she ad incorporated several ways to make that LBD pop.

The Pop Culture Posts

“Buy It Now! Clothes Featured on The Carrie Diaries”

 

“The Glittery Great Gatsy Soundtrack Drops”

These two posts both address different aspects of pop culture, fashion on television and music in film. They take two very different approaches to the same thing, how to get a piece of pop culture in your hands.

The post title: “Buy It Now! Clothes Featured on The Carrie Diaries”  has a few key points in the title to make you want to click. If you're a Carrie Diaries fan, you want to know what she is wearing, and how to buy it. I liked the “Buy It Now!” portion, as it's a call to action, surpisingly I did not see one so blatant in the submissions. It's effective in catching your attention.

Suggestion for “Buy It Now!”  Believe it or not, this can be made more specific. I would add in a numbers to hone this in. “Buy It Now! 3 Carrie Diaries Looks Under $70.” It's pretty compelling to find accessible clothing on TV for that price, no?

The post title: “The Glittery Great Gatsby Soundtrack Drops uses two keywords, “Great Gatsby” and “soundtrack” to make this post searchable. Alliteration is always catchy, so I can see where this would be appealing.

Suggestions for “Gatsby” Make it punchier by shortening the post title. Also, I don't really know what “Drops” means, guessing it's another word for songs and I'm just old. Looking at this post I see a great opportunity to add in a number. It's good to be clever, but you don't want your readers Googling your post title just to find out what you mean.  “Hear Now: 14 Songs from the Great Gatsby Soundtrack” might be a better fit.

Expert Advice

“Top Racing Fashion Experts Spill Their Secrets!”

Getting advice from the experts is always a compelling read. Post titles that divulge secrets from the experts, even more compelling!

The post title: This post title suggests there will be something racy in the content. It uses power words like “Top” Experts” “Secrets” all to pique our interest.

Suggestion: This post is both descriptive and vague. It tells me I will be accessing secret information about “racing fashion” but I don't know what “racing fashion” is right off the bat. A quick Google search informed me of two things… Racing Fashion is what you wear to horse races, and that it's not what my middle-class family wears to go bet on the horses.  I'm so embarrassed.

The Product Review

“Ombré: DIY with L'Oréal Paris”

You can do Ombré at home now? For a klutz like me that's big news! Product reviews are a great way to build in evergreen traffic, especially when it comes to beauty products. Because each beauty product says it performs magic, and well, without reviews it's hard to find out if they're telling the truth.

The post title: Has keywords, DIY and it's short and to the point. The readers will know exactly what they are clicking on with this post title!

Suggestion: Add the word, “Review” in the post title, and the exact name of the product. Believe me, there will be people at the drugstore with their smartphones checking the reviews on this before buying. Either that or I'm the only one actually showrooming. “L'Oreal Paris Wild Ombre Review: DIY Hair Trend” could work.

The Controversial Post

“Thin & Proud – The Hypocrisy of ‘Weight-Bashing'”

Getting controversy right is difficult. While getting controversial on your blog is an excellent way to get your readers talking and to get blood pumping. When addressing a tough topic, you run the risk of not communicating exactly what you mean, coming off the wrong way, missing the point, offending, etc. Here, post titles are especially important. Often times because with controversy often attracts trolls, and if your post title doesn't exactly reflect your point, you run the risk that the trolls will bomb your post with nasty comments without actually reading the post, or worse, looking for a way to twist your words. This post, when I read the title, I took a deep breath. Knowing how hot this topic is, and also knowing how the body image conversation has focused on a particular body type in the past few years, I could see frustration.

The post title: It uses some powerful words, Proud, Hypocrisy, Bashing, Weight, etc. No matter what your leaning is, you know it's going to be controversial.

Suggestion: This post talks about the difference between being thin and being anorexic, about how we should reevaluate what “healthy” body image means. Saying “Thin & Proud” may ruffle feathers, even if all women should be proud of their figures. I would focus on examples of how the press/media/culture is confusing anorexia with natural thinness, and reflect that in the post title.

Final thoughts

I found that reading through all of these… three things successful post titles have in common:

  • Clever
  • Specific
  • Concise

The rest are little tricks to get more clicks! Which isn't a bad thing, no?

What do you think? What would you suggest to make the post titles pop?

Hey, and if all else fails, you can always write a list post 🙂

Related Posts

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69 Responses

  2. Renee | Beauty Fool

    Thanks so much for this! I have a beauty blog, but have recently branched out into fashion (I’ve always admired fashion but have never ‘tried’ it on myself – but that’s about to change!), so these are some great ideas!

    xx Renee

    Reply
    • Jennine Jacob

      oh wow! how is that working so far? i’ve been more proactive on beauty… it’s so much fun to mix the two!

      Reply
  3. SACRAMENTO

    Fantastic; jennine. You always deliver top quality post.
    Thank you a lot.
    XXXXXXXXXXXXXXXXXXXXXXX

    Reply
  4. anne

    great list. this could be a fun “month of blogging” to do list. maybe I’ll do it for June!

    Reply
  5. bestofbklyn

    This is a great article! Thank you so much for the ideas, I’ll definitely be using some!

    Reply
    • Nancy Nichting

      These tips are great! What advice do you have for someone who wants to start blogging but is overwhelmed by the amount of bloggers already out there in the blogosphere…? Should I even try or should I just stick with designing my art jewelry?

      Reply
    • Emma

      I am just starting my own blog and this is already such a help!!!! 🙂 x

      Reply
  6. Mordrian

    I post a lot about some of the ideas on ere, but I’ve never even thought about the others! Thank you for these wonderful ideas!

    Reply
  7. Sharon Gibson

    Hi there, these ideas are great, I use a few already, but it’s always great to get fresh inspiration thank-you!

    Reply
  8. tiffany

    i also like travel posts, before (aka packing) and after (aka where you went and what you wore) posts! that’s in fact what i’m planning on posting this week!

    Reply
  9. Kaya-Quintana

    OMG, this is why I love HeartIFB! So many good tips that really help me out! 😀 Thanks for this article, love it!

    Reply
  10. AsheMischief

    This is fantastic, Jennine! I’m going to have to refer back to this often, to get me inspired, get me writing and moving.

    Reply
  12. Jazz

    If I am ever stuck on a blog post I will come back to this post. Great list!

    Reply
  15. Alex Heuvel

    Lots of good ideas for Memorial Day weekend, unfortunately it’s raining in NC.

    Reply
  16. Yen

    it’s so informative and applicable. I definitely go through each idea and do it. Thank you.

    Reply
  17. Deb Van

    Good ideas on things to post about. When you think about it……….there’s a million ideas.

    Reply
  19. sarah

    brilliant ideas!! got me thinking of some posts i could do and some to try out, thanks for sharing :))

    Reply
  20. Ioana Liliana

    Great post with lovely ideas and a perfect ending 🙂

    ♥

    Reply
  21. Zamri A.

    Whoa… this is fantastic! Think I wanna ‘copy’ it into my blog and share it with my readers too. (Don’t worry, I’ll definitely give you credit!) 🙂

    Reply
  24. Marusya V

    Great post! Always handy to hear new ideas:) to break the routine… not sure about making a post about my PJs though.. its too skimpy! LOL

    Reply
  25. Elizabeth

    this is an awesome list of idea for when i cant think! thank you !

    Reply
  26. Danna Mistry

    Really great stuff to read about. Gonna use some of them in my next blog post.

    Reply
  29. Tikkitiboo

    Oh Yay! Thank you for the great tips! I’ve even printed the pages and stuck it on my inspiration wall! I’ll definitely be using some of these!

    Reply
  30. Chaplinnn

    A wonderful go-to list when I’m running short on ideas!

    A couple of suggestions, also:
    – Review posts. I know that some people probably get sick of these and hauls, but when I’m curious as to how X company’s lipcolor looks in real life, I Google for as long as it takes to find the answer. Not to mention that I good review can really sway if I buy a product!
    – I try to have a couple of “weekly” features. ie: Favorite DIY projects of the week, etc. It breaks up my daily outfitting posts.
    – I recently started one of those silly “30 day fashion challenges” that you find on Tumblr. I tweaked it a little bit to fit my personal style and I’m really looking forward to photographing each day!

    Reply
  31. Jewel

    I’m in love with this list. I sometimes get stuck on what to write about and with this list, my blog will definitely be interesting for my readers. Thanks so much.

    Reply
  32. Jasmin

    I do photo shoots on my blog..

    http://my-berlin-fashion.blogspot.com/2011/06/photo-shoot-june.html

    Reply
  33. Carmen

    Great post…love all the ideas!! Took your advice and did a post on recreating the celebrity look on myself http://bit.ly/kBmGzR

    Reply
  34. Estefania Basoalto Galindo

    me encantaron las ideas!!! adoro pertenecer a esta comunidad, siempre aporta datos buenos que hacen crecer a nuestros blogs.

    Reply
  35. Rachel Beau

    This is an awesome article! Might I add, it’s very helpful!

    Reply
  36. Paula

    I’m enjoying reading what IFB has to say about blogging. I’m definatly going to copy this list dwn!! 🙂

    Reply
  37. dress designs

    As a fashion blogger, you need to be in style not just in your writing but in the way you dress as well.

    Reply
  38. Yoli Oliver

    The 31 tips are really good, the problem is the amount of blogs there are about this topic, if you have something really new or tecnic is not in the market try it, if not I recomend you to go for a different topic.

    Reply
  39. alexandra

    this is seriously helpful!! Writing is all about asking the right questions; these are general questions we can all ask ourselves all the time when we blog. Thanks.

    Reply
  40. Lena

    Thanks for the post, very helpful. You’ve listed good solid ideas here.

    Lena’s Blend

    Reply
  42. Ryan Oliver

    I’m looking for a great quotes that i can use on my everyday task and duties. Lucky enough to drop by on your blog. Thanks.

    Reply
  43. Xin

    Hey thanks for the great info! I’ve always run out on what to post on my blog and I usually do reviews and sometimes I post so irregularly that it feels inactive ): I’ll try to do the “what’s in my bag” post / sounds cool. Hope it turns out well!
    xoxo
    Check out my blog:
    the-fashionistry.blogspot.com

    Reply
  44. Lustre Life Designer Outlets

    Fashion is sometimes hard to write about so I appreciate all of the great ideas!

    Reply
  46. fashion house

    Your tips about fashion design are very informative and resourceful which will help the fashion house.

    Reply
  47. Rusty Solomon

    Thanks for your ideas about fashion I have inspired by reading all this. I would like to learn more about this.

    Reply
  50. Julieta Barado

    Nice! Im new in blogger, I would be really grateful if you check my fashion blog
    http://thetrendalist.blogspot.com

    Thanks, Julieta, 16 years.

    Reply
  52. Anonymous

    I didn’t get what I needed/wanted from this. I am looking for an interesting fashion trend, that teens and kids all across the United States, are wearing. If I could get this, I would have an amazing article, winning me a spot as a great writer. It would be perfect for me. So please, try to find a new, hot trend for me? Thank you so much!

    Reply
  53. Leonyce

    This is a great list and really helped me to get some ideas flowing in my head. Thanks for taking the time to write this list!

    www.fiercelifestyle.com

    Reply
  54. Osy Osehie

    It’s crazy that I am reading this in 2014 and memorial day is just 5 days away do when I started reading, I thought it this was just a couple days old but I looked at the date and saw 2011. Thank you Jennine for this timeless piece. I am a new blogger and these are very helpful tips.
    stylediarybyosy.blogspot.com

    Reply
  55. Merry Richards

    Thanks for the great share. I’ve been looking for topics to write about.

    Reply
  56. Curtis Ludwig

    Great Article! Check out Struttin Cotton! Use code AnimalHouse to get 50% off anything!

    Reply
  57. alviranicholas

    Thanks for the post…ideas are creative and certainly useful……clothing to suit every occasion is trend of today

    Reply
  58. jack

    Well said.. I love that point…. if you’ve a huge list or amount of readers, but don’t know how to convert them into customers, then you’re losing a lot. I also agree with the point of not getting to know your audience… However, the only way to get to know your audience is by engaging them, trying to know what they’ll appreciate.
    Thanks! BTW very nice post…

    Reply
  59. KASSANDRA JENKINS

    This list is fantastic and just what I needed. I just started my blog and looking for great ideas for the first entry. Thanks for sharing.

    Reply
  60. AMarie

    This is a really great article. Definitely using some of these ideas for my blog that I’m working on!

    Reply
  61. Dharani

    Wonderful list of ideas..!! I will definitely use one of these ideas to start my new blog on fashion trends.Wish me good luck 🙂

    Reply
  62. lisa

    Thanks so much for this! I have a beauty blog, but have recently branched out into fashion (I’ve always admired fashion but have never ‘tried’ it on myself – but that’s about to change!), so these are some great ideas!

    Reply
  63. JENNIFER HOHN

    How does this list work?. I’m confused and new to blogging. I started an online dropship for womens clothing and accessories and I want to use blogging to attract customers to my site. I have no idea where to begin or what to write about. I came across your article. Tou have great suggestions. I’m just not sure how I would use them.
    Please help

    Thanks
    Jennifer Hohn

    Reply
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  66. Instituto Design IDI

    Very good advice. Through this article, you can clearly know what kind of planning to make in your career, and there are clear learning and working methods
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