Crosby Noricks, Author at IFB Independent Fashion Bloggers Thu, 08 Aug 2024 05:20:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://heartifb.com/images/cropped-ifb-logo-512-32x32.png Crosby Noricks, Author at IFB 32 32 6 Dream Jobs Custom Made for Fashion Bloggers https://heartifb.com/6-dream-jobs-custom-made-for-fashion-bloggers/ https://heartifb.com/6-dream-jobs-custom-made-for-fashion-bloggers/#comments Wed, 25 Mar 2020 07:07:00 +0000 https://heartifb.com/?p=130072 I grew up in California, miles away from Condé Nast. I knew I wanted to work in the fashion industry, but the specifics were a bit hazy. Aside from being a designer or a buyer or a magazine editor, I didn't really know much about jobs in the fashion industry. If you are a newer blogger, or […]

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Introductory Guide to Accepting Guests Posts For Your Fashion Blog https://heartifb.com/guests-posts-for-your-fashion-blog/ https://heartifb.com/guests-posts-for-your-fashion-blog/#comments Fri, 17 Nov 2017 14:10:21 +0000 https://heartifb.com/?p=131135 IFB's Introductory Guide to Accepting Guests Posts For Your Fashion Blog. I penned a blog post about growing your audience that sparked some conversation in the comments about the idea of guest posting. If you're anything like me, your inbox is filled with emails from random people. And they're all asking if they can write […]

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15 Writing Prompts for Your Next Blog Post https://heartifb.com/15-writing-prompts-for-your-next-blog-post/ https://heartifb.com/15-writing-prompts-for-your-next-blog-post/#comments Thu, 06 Feb 2014 19:29:35 +0000 https://heartifb.com/?p=131059 Blogger's block – we all get it. One of my tricks is to keep a running list of potential article topics in Evernote, then when I can't think of anything to write about, I'll take a look through and hope one looks interesting enough to write about that day. It works about half the time! […]

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How to Make the Most of your Next Media/Press Preview (+ a Special Invite) https://heartifb.com/how-to-make-the-most-of-your-next-mediapress-preview-a-special-invite/ https://heartifb.com/how-to-make-the-most-of-your-next-mediapress-preview-a-special-invite/#comments Wed, 11 Dec 2013 20:00:53 +0000 https://heartifb.com/?p=130848 One of the most popular ways publicists and brands seek to connect with members of the press, bloggers and other influencers is through hosting seasonal, industry-only press previews. Essentially a mix of browsing new collections, meeting the designers and getting the low-down on each brand's seasonal flavor (plus an often-hefty dose of wine), attending a […]

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10 Ways to Celebrate Your Blog Anniversary https://heartifb.com/10-ways-to-celebrate-your-blog-anniversary/ https://heartifb.com/10-ways-to-celebrate-your-blog-anniversary/#comments Wed, 04 Dec 2013 20:10:17 +0000 https://heartifb.com/?p=130791 We naturally find ourselves, in the last month of any given year, reflecting on our accomplishments, our trials and how often we hit the marks of personal and professional success and happiness. Whether you have been blogging for years or weeks, take a moment to acknowledge just how much happened this year, and the fact […]

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How A Personal Brand Pyramid Can Help Define Your Blog’s Direction https://heartifb.com/how-a-personal-brand-pyramid-can-help-define-your-blogs-direction/ https://heartifb.com/how-a-personal-brand-pyramid-can-help-define-your-blogs-direction/#comments Wed, 13 Nov 2013 19:50:27 +0000 https://heartifb.com/?p=130603 Last week we explored the idea of a brand pyramid as an effective tool in helping you to define and express your blog's brand. This week, we're looking at brand development from a slightly different angle, that of personal branding. If we assume that our blog acts as an an extension, or representation of our selves, […]

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Why You Need a Brand Pyramid and How to Make One https://heartifb.com/why-you-need-a-brand-pyramid-and-how-to-make-one/ https://heartifb.com/why-you-need-a-brand-pyramid-and-how-to-make-one/#comments Wed, 06 Nov 2013 19:57:43 +0000 https://heartifb.com/?p=130519 Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business identity. This clarity helps in developing communication strategies that are aligned with a brand's essence. For example, it makes sense that brands like […]

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Introduce Yourself to a Fashion Publicist with this Handy Email Template https://heartifb.com/introduce-yourself-to-a-fashion-publicist-with-this-handy-email-template/ https://heartifb.com/introduce-yourself-to-a-fashion-publicist-with-this-handy-email-template/#comments Wed, 30 Oct 2013 19:07:00 +0000 https://heartifb.com/?p=130466 One of the questions I get asked often by bloggers is what exactly they should write when introducing themselves to a fashion PR agency for the first time, and it is one of the more common deliverables that I create for the fashion and beauty bloggers I work with through my Brand Elixir sessions. Whether […]

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The Difference Between PR, Marketing and Advertising https://heartifb.com/the-difference-between-pr-marketing-and-advertising/ https://heartifb.com/the-difference-between-pr-marketing-and-advertising/#comments Wed, 23 Oct 2013 19:00:54 +0000 https://heartifb.com/?p=130394 By request, I thought we'd take a step back from all the ‘how to work with PR agencies and brands,” for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs in their eyes and a growing expectation that brands should pay bloggers for any type of coverage, […]

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How to Write a PR Plan for Your Blog https://heartifb.com/how-to-write-a-pr-plan-for-your-blog/ https://heartifb.com/how-to-write-a-pr-plan-for-your-blog/#comments Wed, 16 Oct 2013 22:14:18 +0000 https://heartifb.com/?p=130340 If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your blog articles, your videos, panel appearances so that they help you grow your influence? A PR plan […]

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