{"id":115697,"date":"2012-11-22T10:00:37","date_gmt":"2012-11-22T18:00:37","guid":{"rendered":"https:\/\/heartifb.com\/?p=115697"},"modified":"2024-02-14T22:09:51","modified_gmt":"2024-02-15T06:09:51","slug":"link-building-101-for-fashion-bloggers","status":"publish","type":"post","link":"https:\/\/heartifb.com\/link-building-101-for-fashion-bloggers\/","title":{"rendered":"Link Building 101 For Fashion Bloggers"},"content":{"rendered":"

\"holding<\/p>\n

By Ally Biring of FeelUnique.com<\/a>.<\/strong><\/p>\n

Posting gorgeous, brilliant content is unquestionably the best way to increase traffic.\u00a0 The second best way is link building.\u00a0 And while there unfortunately isn\u2019t a clear formula for accomplishing the former, there are many tried-and-true methods for waging an effective link building campaign. Here\u2019s how:<\/p>\n

What is Link Building and Why is it So Important?<\/h4>\n

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Simply put, link building is about two things: networking and visibility.\u00a0 Needless to say, both are essential for serious bloggers.\u00a0 If you want to attract visitors to your site, they need to be able to find it.\u00a0 The more links pointing back to it, the more likely users are to stumble across your blog.\u00a0 Think of links as doors opening onto your content.\u00a0 The more doors you create, the more people will enter your site.<\/p>\n

If well placed, links also connect you to other bloggers and experts in the industry.\u00a0 They help you establish a niche in the fashion community, which connects you indirectly to the traffic other sites have already built (ie. users interested in fashion).\u00a0 They don\u2019t call it the web for nothing.\u00a0 No blog is an island, and networking is incredibly important.<\/p>\n

But perhaps most importantly, link building<\/a> is a powerful SEO tool. Links are a very important factor in the Google ranking algorithm, and so the more quality incoming and outgoing links you have, the more likely Google will rank you highly in its search results.<\/p>\n

Quality Over Quantity: Where<\/em> is What Matters<\/h4>\n

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A single incoming link from a high-traffic, trusted site is worth any number of links from disreputable or spammy pages.\u00a0 Not only do you risk being penalized by Google for linking to untrusted or irrelevant websites, you will also be devaluing you blog in the eyes of users.<\/p>\n

Guest Posting: A Link Builder\u2019s Best Friend<\/h4>\n

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The hardest part of establishing good incoming links is finding sites willing to host them.\u00a0 That\u2019s where guest posting comes in.\u00a0 It is by far the best way to network with other trusted fashion sites, gain exposure, and establish quality links.\u00a0 The first step in hunting down guest posting opportunities is knowing not where<\/em>, but how<\/em> to look.\u00a0 For that, you\u2019ll need to use Google Advanced Operators<\/a> (a tool every serious blogger needs<\/em> to be familiar with).<\/p>\n

[Disclaimer: At first glance, this is going to seem confusing.\u00a0 It isn\u2019t.\u00a0 Google Advanced Operators are just phrases you type into the search bar to narrow down your results.]<\/p>\n

Finding Other Fashion Bloggers<\/h4>\n

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Good bloggers do their homework.\u00a0 This means getting inspiration, advice, and information from other people who are successful at doing what you do.\u00a0 To hunt down blogs like your own, try typing something like this into the Google search bar:<\/p>\n

site:.com inurl:\u201cblog\u201d \u201ccomment\u201d \u2013\u201cyou must be logged in\u201d fashion<\/em><\/p>\n

I told you it would seem confusing.\u00a0 But here is what you are looking at: site: inurl: <\/em>and \u2013<\/em> are three different Google Advanced Operators.<\/p>\n