{"id":129401,"date":"2013-06-26T15:00:28","date_gmt":"2013-06-26T22:00:28","guid":{"rendered":"https:\/\/heartifb.com\/?p=129401"},"modified":"2024-02-14T05:41:07","modified_gmt":"2024-02-14T13:41:07","slug":"former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake","status":"publish","type":"post","link":"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/","title":{"rendered":"Former SEO Manager for ELLE.com Shares Biggest Rookie Blogger Mistake"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-178080\" src=\"https:\/\/heartifb.com\/images\/biggest-problem-rookie-mistake.jpg\" alt=\"biggest problem rookie mistake\" width=\"600\" height=\"473\" srcset=\"https:\/\/heartifb.com\/images\/biggest-problem-rookie-mistake.jpg 600w, https:\/\/heartifb.com\/images\/biggest-problem-rookie-mistake-300x237.jpg 300w, https:\/\/heartifb.com\/images\/biggest-problem-rookie-mistake-30x24.jpg 30w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>A crucial strategy for any fashion blogger looking to go pro is increasing how many people come visit your blog each month. Impressive stats appeal to advertisers. They also give you major negotiating power when it comes to brand partnerships, landing that book deal, agent or job offer that will catapult you to become the fashion media powerhouse that is your destiny.<\/p>\n<p>An integral part of bringing in new and repeat visitors month-over-month is through a mix of content capitalizes that on what people are searching for right now, and content people always want to read. The best way to ensure that readers visit your &#8220;6 Ways to Style a Summer Scarf&#8221; post, and not someone else's, is if that post shows up first in Search.<\/p>\n<p>Still, Search Engine Optimization (SEO) often gets put on the back burner in favor of writing, posing and connecting with other bloggers. So, I turned to my old pal <a href=\"http:\/\/twitter.com\/elmconsulting\" target=\"_blank\" rel=\"noopener\">Erika Miller <\/a>(who\u00a0 just happens to be teaching a Skillshare class just for fashion blogggers about SEO). Erika is a Senior SEO Analyst for Adobe and before that she was the Senior SEO Manager for sites like Elle.com and ElleDecor.com. She knows a thing or two about the space. So I asked her:<\/p>\n<h2>What is the biggest rookie mistake fashion bloggers often make when it comes to SEO?<\/h2>\n<p>Here's what she said:<\/p>\n<blockquote><p>&#8220;Tagging. Many fashion bloggers think it's a good idea to add tags to their content, but they often are using way too many tags. The reason to limit your tags is because each tag gets it's own URL, and if you have only used that tag a handful of times, that URL appears to Google as though that isn't the site to go to for that topic.\u00a0Also, when there are too many similar tags applied to one piece of content, the tag pages can appear as duplicates, which can negatively impacts your site.<\/p>\n<p>Finally, it's not in a bloggers' best\u00a0interest to have an overwhelming amount of tags on topics that are not regularly covered. For example, if you write about Kim Kardashian\u2019s new hairstyle (say ombre with bangs),\u00a0and you only cover Kim Kardashian once every 3 months, you should not tag the article \u201cKim\u00a0Kardashian.\u201d Instead you should tag it something you write about often, and that people are still searching for, like\u00a0\u00a0\u201combre hairstyles.\u201d<\/p>\n<p>Bloggers should develop a list of no more than 25 tags that are relevant to their niche and use those repeatedly.<\/p><\/blockquote>\n<p>Helpful, no? Watch this video from Erika to figure out the <a href=\"http:\/\/youtu.be\/LrGwP-mrtEs\">the best keywords for each season<\/a>\u00a0and\u00a0review the <a href=\"https:\/\/heartifb.com\/seo-essentials\/\" target=\"_blank\" rel=\"noopener\">SEO course on IFB <\/a>to learn more about how to make SEO your BFF. And. if you want to learn from the very best, take advantage of Erika's class. She has heaps to share and is more than generous with her time and talent.<\/p>\n<p><strong>What questions do you have about SEO?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A crucial strategy for any fashion blogger looking to go pro is increasing how many people come visit your blog each month. Impressive stats appeal to advertisers. They also give you major negotiating power when it comes to brand partnerships, landing that book deal, agent or job offer that will catapult you to become the [&hellip;]<\/p>\n","protected":false},"author":41516,"featured_media":178080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[6535],"tags":[],"class_list":["post-129401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former SEO Manager for ELLE.com Shares Biggest Rookie Blogger Mistake - IFB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former SEO Manager for ELLE.com Shares Biggest Rookie Blogger Mistake - IFB\" \/>\n<meta property=\"og:description\" content=\"A crucial strategy for any fashion blogger looking to go pro is increasing how many people come visit your blog each month. 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They also give you major negotiating power when it comes to brand partnerships, landing that book deal, agent or job offer that will catapult you to become the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/\" \/>\n<meta property=\"og:site_name\" content=\"IFB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/independentfashionbloggers\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-26T22:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-14T13:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heartifb.com\/images\/biggest-problem-rookie-mistake.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Crosby Noricks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ifb\" \/>\n<meta name=\"twitter:site\" content=\"@_ifb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Crosby Noricks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/\"},\"author\":{\"name\":\"Crosby Noricks\",\"@id\":\"https:\/\/heartifb.com\/#\/schema\/person\/833725dc49d4092e4af55f4a41bf4669\"},\"headline\":\"Former SEO Manager for ELLE.com Shares Biggest Rookie Blogger Mistake\",\"datePublished\":\"2013-06-26T22:00:28+00:00\",\"dateModified\":\"2024-02-14T13:41:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/\"},\"wordCount\":498,\"commentCount\":59,\"publisher\":{\"@id\":\"https:\/\/heartifb.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/heartifb.com\/images\/biggest-problem-rookie-mistake.jpg\",\"articleSection\":[\"Traffic and SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/\",\"url\":\"https:\/\/heartifb.com\/former-seo-manager-for-elle-com-shares-biggest-rookie-blogger-mistake\/\",\"name\":\"Former SEO Manager for ELLE.com Shares Biggest Rookie Blogger Mistake - 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