{"id":128670,"date":"2013-04-24T12:00:13","date_gmt":"2013-04-24T19:00:13","guid":{"rendered":"https:\/\/heartifb.com\/?p=128670"},"modified":"2024-02-14T06:31:51","modified_gmt":"2024-02-14T14:31:51","slug":"4-creative-examples-of-successful-sponsored-posts","status":"publish","type":"post","link":"https:\/\/heartifb.com\/4-creative-examples-of-successful-sponsored-posts\/","title":{"rendered":"4 Creative Examples of Successful Sponsored Posts"},"content":{"rendered":"

\"camera
\nAfter affiliate links & advertising, sponsored posts are the third tier in monetizing your blog. But how do you present these without them seeming like adverts in the midst of your otherwise heartfelt content? They key is making them either quite useful or highly entertaining for your readers. Here\u2019s four examples of bloggers who\u2019ve done them well:<\/p>\n

Style & Pepper with Bailey\u2019s Alcohol:\u00a0<\/b><\/h3>\n

Many bloggers did Oscar wrap-up posts sponsored by Bailey\u2019s but Jessie kept hers delightfully on brand. Instead of just covering her favorite red carpet looks, she created fashion cocktails out of each & specifically used her signature pepper shaker to make sure each graphic felt S&P appropriate.<\/p>\n

A Girl, A Style with Carphone Warehouse<\/a>:\u00a0<\/b><\/h3>\n

On first glance one would think there\u2019s no way Briony\u2019s aspirational London\/Paris style could play well with an electronics shop. However, B told me that she often gets asked technical questions from readers about how she puts posts together. So this post was incredibly helpful to her readers, while providing links to the tech products she truly uses daily.<\/p>\n

DesignLoveFest with West Elm<\/a>:<\/b><\/h3>\n

Bri\u2019s blog crosses over to style & home, so she could easily have done shots of her gorgeous home with West Elm products. Instead, she created a DIY that could be duplicated even if you have a smaller space or budget, making it not just aspirational but attainable. It was floral, perfect for springtime & just as lovely as all the other posts she produces.<\/p>\n

The Girls With Glasses with Method Cleaner<\/a><\/b>:<\/h3>\n

Brooke & Summer went above & beyond not only writing a song about their love affair with Method cleaning supplies {the girls have a long partnership with them}, but filming a music video to go along with it. Blatant advertising? Yes. But it\u2019s so charming, catchy & utterly them that I don\u2019t see it as salesy, just marvelously creative & fun.<\/p>\n

 <\/p>\n

It can be tempting whenever you\u2019re offered money, to say you\u2019ll lower your standards just this once. But truly all we have as bloggers is the integrity of our taste — that\u2019s why your readers keep coming back. So the next time you\u2019re approached for a sponsored post, be sure you\u2019re thinking of your reader first: what can you share that will educate or delight them? That\u2019s the perfect equation to a successful blog.<\/p>\n

 <\/p>\n

How have you gotten creative with sponsored posts? Which bloggers have you seen do it well? Or did this give you an idea of a brand you could reach out to & pitch a sponsored post with?<\/p>\n

[Image credit: A Girl, A Style]<\/p>\n","protected":false},"excerpt":{"rendered":"

After affiliate links & advertising, sponsored posts are the third tier in monetizing your blog. But how do you present these without them seeming like adverts in the midst of your otherwise heartfelt content? They key is making them either quite useful or highly entertaining for your readers. 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