Comments on: 4 Creative Examples of Successful Sponsored Posts

By: Clever Little Buttons

Clever Little Buttons — Fri, 26 Apr 2013 16:19:34 +0000

Great post! I am starting to make some money through my blog, although I a cautious as to the type of brands I am writing for. This is really helpful.

Thanks
C

By: Hilary Rushford | Dean Street Society

Hilary Rushford | Dean Street Society — Thu, 25 Apr 2013 14:31:59 +0000

In reply to A Girl, A Style. B that is so well put! And also fabulous insight into how often you say "no". When you're just starting out & not getting many offers it can feel like you should say "yes" to everything. But you've built such a strong brand that's opened so many doors for you, & I think others should look to you in that way if they want to build something as large & long-lasting as A Girl, A Style. I've done the same with Dean Street Society - walking away from lucrative collaborations because if I looked 3-5 years down the road I felt like I would be disappointed in myself that I did it. I knew in the long run it wouldn't feel like much money & I would regret chipping away at my brand. with grace & gumption, Hilary

By: Margot Potter

Margot Potter — Wed, 24 Apr 2013 21:41:43 +0000

As a DIY Blogger, I have been doing this for several years on my former site The Impatient Crafter. I am integrating it into the mix on the new site. Most of my sponsored posts are DIY projects> Sometimes I make a teaser pic, add some information/color commentary on my site and a link to the project on theirs. Sometimes I’ll post the DIY on my site as a photo or video tutorial with a link to the client. Sometimes it’s a product review. I work with a variety of clients including Swarovski and iLoveToCreate, that are all companies who make products I already use and love. Since I have professional relationships with them, it’s a connect for my readers. I ALWAYS disclose clearly in every post.

By: Elena

Elena — Wed, 24 Apr 2013 21:39:56 +0000

I treat all my sponsored posts as something unique and I want my readers to be interested in these posts as well that’s why I started creating fashion or children illustrations related to the theme. Every day I see hundreds sponsored articles and I personally forget about them very quickly until it is unique and colorful.
http://dcinstyle.com

By: The Science of Happy

The Science of Happy — Wed, 24 Apr 2013 21:03:26 +0000

I haven’t had the privilege of working for a good brand yet, or any brand!

For those interested, my MAC giveaway is still going!

http://thescienceofhappy.blogspot.co.uk/2013/04/mac-prize-release-birthday-giveaway.html

By: Gabrielle

Gabrielle — Wed, 24 Apr 2013 20:37:15 +0000

The Photogramps (Ashley) did an AMAZING job with her Charlotte Rousse dresses.

She step by step explained how to make a simple dress more interesting, and really went above and beyond in terms of adding a creative twist to a sponsored post.

http://thephotogramps.blogspot.com/2013/04/how-to-make-simple-dress-more-unique.html

By: A Girl, A Style

A Girl, A Style — Wed, 24 Apr 2013 18:35:17 +0000

Thank you for this excellent post, and the lovely mention.

Trust between the blogger and reader is so important, and it can be so hard to get that back once the reader starts to question the blogger’s integrity. I know from experience as a reader, it is SO important to get this right; I have been turned off many of my favourite blogs precisely because there were one too many posts that felt blatantly ‘salesy’.

When it comes to my own blog, I’m offered a sponsored post, link or other commercial collaboration at least once per day; at most I say yes to one per month, which means I turn down at least 35 others because they’re not a good fit for my blog. Really, there’s only one question I need to ask myself: ‘would I write about this even if I weren’t getting paid?’ (or, in the case of my Carphone Warehouse post, the topic I came up with hadn’t occured to me before, but which gadgets and apps I use is a question I’m asked daily by my readers, so it made perfect sense once I thought about it). If the answer is ‘no’, then it’s simply not worth lowering your integrity as a writer and author for the sake of the fee (which is never very high to begin with).

Briony xx