<\/p>\n

One of the questions I get asked often by bloggers is what exactly they should write when introducing themselves to a fashion PR agency for the first time, and it is one of the more common deliverables that I create for the fashion a<\/a>nd beauty bloggers<\/a> I work with through my Brand Elixir sessions. Whether you are just home from LuckyFABB (so jealous of that gift bag) with a ton of business cards in your pocket, headed to the IFB mini-conference\u00a0or the\u00a0Fashionista Conference in LA next week (see you there!), or just flying blind with a list you've created with your BFF google, here is a simple template you can modify to make the first move.<\/p>\n

Dear [name],<\/span><\/p>\n

PERSONALIZATION<\/span><\/p>\n

I hope you are doing well. [Something about the weather\/season\/the fact they just got back from Belize]. Congrats on [recent bit of press coverage\/celebrity event attendance\/collection launch for client X].<\/span><\/p>\n

INTRODUCE BLOG FOCUS, LOCATION AND AUDIENCE<\/span><\/p>\n

My name is [name] and I\u2019m a [location]-based [fashion\/style\/beauty\/lifestyle] blogger with a background in [marketing\/retail\/photography\/]. My site, [name of site] aims to [inspire\/educate\/explore ] [goth teens\/college-aged women\/young professionals\/clueless dudes] about how to [increase their style confidence\/explore luxury fashion\/DIY their wardrobe] through features and articles like [Daily Outfits\/Shopping Hauls\/Stylist Q&As].<\/span><\/p>\n

RECENT HIGHLIGHTS<\/span><\/p>\n

Most recently, I was [a featured panelist at LuckyFabb\/written about on IFB\/hit 6k followers on Instagram], which was very exciting. I get an average of about XX blog visit per month and have a combined social media following of XX.<\/span><\/p>\n

SPECIFIC REQUEST<\/span><\/p>\n

I\u2019d love to be added to your media list for any events or opportunities that would be a fit for my site. I cover [fashion\/beauty\/weddings\/children\u2019s fashion\/handbags], and I am especially interested in [connecting with you a collaboration idea I have about X\/attending your next pop-up\/learning more about your clients and how we might work together.<\/span><\/p>\n

NEXT STEPS<\/span><\/p>\n

Please let me know if my blog sparks any partnership ideas. As a quick example, I'd love to [style\/feature\/learn more about] [client X].<\/span><\/p>\n

Thoughts? I look forward to connecting further,<\/span><\/p>\n

Name<\/span><\/p>\n

This is, of course, just a guide, but hopefully by ensuring that you include the following broad elements you can begin to develop mutually beneficial relationships with fashion PR agencies. Do you have a different approach? I'd love to hear about it in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the questions I get asked often by bloggers is what exactly they should write when introducing themselves to a fashion PR agency for the first time, and it is one of the more common deliverables that I create for the fashion and beauty bloggers I work with through my Brand Elixir sessions. Whether […]<\/p>\n","protected":false},"author":41516,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[7373],"tags":[],"class_list":["post-130466","post","type-post","status-publish","format-standard","hentry","category-monetization"],"yoast_head":"\n