{"id":2589,"date":"2010-01-15T07:26:38","date_gmt":"2010-01-15T15:26:38","guid":{"rendered":"https:\/\/heartifb.com\/?p=2589"},"modified":"2024-02-28T04:15:07","modified_gmt":"2024-02-28T12:15:07","slug":"media-kit","status":"publish","type":"post","link":"https:\/\/heartifb.com\/media-kit\/","title":{"rendered":"How to Create Your Media Kit"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-177448\" src=\"https:\/\/heartifb.com\/images\/homepage.jpg\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/heartifb.com\/images\/homepage.jpg 480w, https:\/\/heartifb.com\/images\/homepage-198x250.jpg 198w, https:\/\/heartifb.com\/images\/homepage-24x30.jpg 24w\" alt=\"homepage\" width=\"480\" height=\"607\" \/><br \/>\nThis is the year you\u2019ve decided to get serious about monetizing your blog. Whether it be for banner ads, video ads, sponsored posts, text links, giveaways, etc, chances are if you\u2019re working with a company, they will want certain information about your blog. What kind of information? Traffic does help, but companies also look at other metrics\u00a0in mind when deciding on developing a partnership with a blogger. So how do you prepare? With a media kit.<\/p>\n<p>A media kit can be as involved as a slide show presentation with stats on your website, information about your readers, every press mention, and samples of your work, and as simple as a bulleted list of your stats and ad rates. When I first decided to put together a media kit, I prepared a detailed presentation, but found that more often than not it overwhelmed my potential sponsors for things like ads. For the most part I use a simple list of my stats and ad rates along with a few links, and that is sufficient. Either way, it\u2019s important to have these on hand.<\/p>\n<p>So how do you create your own media kit?<\/p>\n<h3>Look around at other media kits<\/h3>\n<p>The first thing I did was to look around at other people\u2019s media kits to get a feeling about how they were approaching sponsors. How do you do this? Well I reasearced two types of media kits:<\/p>\n<ul>\n<li><strong>The Big Guns<\/strong>\u2013 If you type in &#8220;Media Kit&#8221; in Google, you\u2019ll get directly to the pages of some of the most popular kits available on the web. But for more fashion specific results I checked sites like Daily Candy and worked off their style, as one day\u2026one day\u2026 I hope to be able to work along those lines!<\/li>\n<li><strong>Your peers<\/strong>\u2013 Not to say you\u2019re not a big gun! But the sponsors who are looking to work with Daily Candy may not be the same ones who are dying to work with you. I usually look around at other blogs to see which ones have their stats listed on their website, and see what kind of information they have available. Usually if a site is big enough and is serious about monetizing, they\u2019ll have an <strong>Advertise<\/strong> link on the home page. Sometimes they\u2019ll have the stats and information available there.<\/li>\n<\/ul>\n<h3>Keep your kit handy<\/h3>\n<p>From there you\u2019ll get a good idea about what kind of information you need to create a media kit that\u2019s right for you. Even so, here are some tips to help you make your blog more appealing to sponsors:<\/p>\n<ul>\n<li><strong>Have your kit handy<\/strong>\u2013 I use <a href=\"http:\/\/gmailblog.blogspot.com\/2008\/10\/new-in-labs-canned-responses.html\">Canned Responses <\/a>in Gmail with my stats and ad rates to get back to sponsors. Sometimes people ask for types of advertising that doesn\u2019t work with your blog, so it\u2019s not worth it to recreate the wheel and customize every request. If a sponsor sounds legit, and wants more information, you can then tailor your media kit.<\/li>\n<li><strong>Screen shots<\/strong>\u2013 I usually describe in my Canned Response where the ads go, but sometimes people want a visual aid. This can easily be done with a screen shot that clearly points out where their ad will appear on your site. I\u2019ve posted what my old screen shot looked like as an example.<\/li>\n<li><strong>Presentations<\/strong>\u2013 Presentations either in PDF or in Powerpoint look really nice, and you have more control over how it appears when you send it over. I\u2019ve also started using Google Presentations, because it features a sharable link, embeddable code, and you can have multiple editors who can modify your kit if you need help. The downside to Google Presentations is being at the mercy of Google\u2026 last week they went down, and\u00a0 had to rewrite a proposal from memory to secure a sponsorship. It made my morning crazy.<\/li>\n<li><strong>Documents<\/strong>\u2013 If you need just one pager, using a Word Doc is good, or a one page PDF. If you want to make it available within the general stat count\u2026 I would suggest creating a Google Doc, publish it so it\u2019s available on the web, and place the link in your stat count in Canned Responses.<\/li>\n<li><strong>Create and \u2018Advertise\u2019 Page on your website:<\/strong> If you don\u2019t feel comfortable placing your stats on your site, a short summary of what your site can do for sponsors, perhaps links to a press page (for all your mentions), and some of the past campaigns you\u2019ve worked on, is all valuable information.\u00a0If\u00a0 you do feel comfortable placing your stats, go ahead, that has made a big difference for me in separating the serious people from the not so serious ones.<\/li>\n<li><strong>Keep your kit handy, but don\u2019t automate everything! <\/strong> Grechen\u2019s Closet says \u201cI definitely wouldn\u2019t recommend adding a shopping cart where advertisers can purchase ads without even talking to you\u2026a personal relationship is very important with advertisers, especially if you want them to stick around for more than just one term\u2026\u201d<\/li>\n<\/ul>\n<p>While you\u2019re creating your media kit, it\u2019s probably also important to develop your advertising policy.<\/p>\n<h2>5 Things You MUST Include In Your Media Kit<\/h2>\n<p>While there are an infinite number of ways to put together your media, it absolutely must include certain information. So when writing out a media kit, remember to make room for these 5 things:<\/p>\n<h3><strong>1. Statistics<\/strong><\/h3>\n<p>Your statistics includes items like visitors, page views, and demographics (where your blog's readers live, their gender, age, etc.). It's important to use a reliable and trusted stat tracking platform like Google Analytics for this data. And, of course, it goes without saying that you should be <em>always<\/em> be honest with your numbers. Don't lie. Don't fudge. Don't round up. If anything, I'd suggest rounding down, especially if your traffic tends to be inconsistent. Many brands will ask for a screenshot of your Google Analytics to verify that your stats are what you say they are; you may just want to include a screenshot of that information as a standard part of your media kit.<\/p>\n<h3><strong>2. Advertising Opportunities<\/strong><\/h3>\n<p>So you sell banner ads, but that's not enough information. What size are your ads? Where are they located? Do you rotate the ad spaces with other brands? Can brands pay by the week or do you only sell by the month? What about special rates for long-term contracts or discounts for small or indie brands? Are some of your advertising opportunities limited (for example, do you only offer one giveaway per month or have a maximum 12 sidebar banner spaces on your blog)? Are certain opportunities only available around the holidays? Be as detailed as possible about what brands can expect from the ad space they're paying for. This definitely isn't the time to hold back information.<\/p>\n<h3><strong>3. Advertising Policies<\/strong><\/h3>\n<p>While some people think your stats or your advertising opportunities are the most important part of a media kit, I think the most important section is your advertising policies. Taking the time to put things down in writing now &#8211; even if you've never had an issue with a single advertiser &#8211; can save you a <em>lot<\/em> of trouble later on. Put yourself in the brand's shoes; what kinds of questions and concerns might they have? And though it's never pleasant, think through the worst case scenarios. What will you do if a brand demands a refund at the end of their ad period because they're not satisfied with how much traffic you sent over? What is your policy if a brand's ad payment is overdue? How will you accept payments?\u00a0 Spending the time thinking through all these things now can only help your blog in the long term.<\/p>\n<h3><strong>4. SEO and Keyword Information<\/strong><\/h3>\n<p>Is your blog receiving traffic for the search terms a brand wants to be associated with? Put another way, are people from your advertiser's target market actually visiting your blog? If a brand is selling budget fashion, and your top five referring keywords are some variant of luxury, high-end, or expensive fashion, that's good to know. Similarly, if a brand specializes in retro or pinup fashion and your blog visitors are looking for futuristic or postmodern fashion, that's relevant information. Get familiar with your Google Analytics, and dig into which keywords are sending the most traffic to your site.<\/p>\n<h3><strong>5. Social Proof<\/strong><\/h3>\n<p>Finally, brag a little bit about yourself. You've shared a lot of quantitative data; now it's time to tell a brand what <em>other<\/em> people are saying about you. Include some words from readers in your media kit about why they read your blog or the difference it's made in their life. Ask previous or current advertisers to give you a testimonial explaining how advertising with your blog affected their business. Show off your social media following, and don't forget to include links to other major media outlets your blog has been mentioned on. We make a lot of decisions based on what we see others doing; use the power of social proof to your benefit.<\/p>\n<p><strong>What kind of information do <em>you<\/em> like to include in your media kit? Has putting together a media kit been helpful for you when talking with brands? Let's share some advertising stories in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the year you\u2019ve decided to get serious about monetizing your blog. Whether it be for banner ads, video ads, sponsored posts, text links, giveaways, etc, chances are if you\u2019re working with a company, they will want certain information about your blog. What kind of information? Traffic does help, but companies also look at [&hellip;]<\/p>\n","protected":false},"author":201983,"featured_media":177448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[7767],"tags":[],"class_list":["post-2589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Your Media Kit - IFB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartifb.com\/media-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Your Media Kit - IFB\" \/>\n<meta property=\"og:description\" content=\"This is the year you\u2019ve decided to get serious about monetizing your blog. Whether it be for banner ads, video ads, sponsored posts, text links, giveaways, etc, chances are if you\u2019re working with a company, they will want certain information about your blog. What kind of information? Traffic does help, but companies also look at [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heartifb.com\/media-kit\/\" \/>\n<meta property=\"og:site_name\" content=\"IFB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/independentfashionbloggers\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-15T15:26:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T12:15:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/heartifb.com\/images\/homepage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Dominguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ifb\" \/>\n<meta name=\"twitter:site\" content=\"@_ifb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Dominguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/heartifb.com\/media-kit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/heartifb.com\/media-kit\/\"},\"author\":{\"name\":\"Ana Dominguez\",\"@id\":\"https:\/\/heartifb.com\/#\/schema\/person\/6875426eb8ad15479034b00dd32c91dc\"},\"headline\":\"How to Create Your Media Kit\",\"datePublished\":\"2010-01-15T15:26:38+00:00\",\"dateModified\":\"2024-02-28T12:15:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/heartifb.com\/media-kit\/\"},\"wordCount\":1546,\"commentCount\":37,\"publisher\":{\"@id\":\"https:\/\/heartifb.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/heartifb.com\/media-kit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/heartifb.com\/images\/homepage.jpg\",\"articleSection\":[\"Content and Writing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/heartifb.com\/media-kit\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heartifb.com\/media-kit\/\",\"url\":\"https:\/\/heartifb.com\/media-kit\/\",\"name\":\"How to Create Your Media Kit - IFB\",\"isPartOf\":{\"@id\":\"https:\/\/heartifb.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heartifb.com\/media-kit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/heartifb.com\/media-kit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/heartifb.com\/images\/homepage.jpg\",\"datePublished\":\"2010-01-15T15:26:38+00:00\",\"dateModified\":\"2024-02-28T12:15:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/heartifb.com\/media-kit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heartifb.com\/media-kit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/heartifb.com\/media-kit\/#primaryimage\",\"url\":\"https:\/\/heartifb.com\/images\/homepage.jpg\",\"contentUrl\":\"https:\/\/heartifb.com\/images\/homepage.jpg\",\"width\":480,\"height\":607,\"caption\":\"homepage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/heartifb.com\/media-kit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"IFB\",\"item\":\"https:\/\/heartifb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content and Writing\",\"item\":\"https:\/\/heartifb.com\/category\/content-writing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Create Your Media Kit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heartifb.com\/#website\",\"url\":\"https:\/\/heartifb.com\/\",\"name\":\"IFB\",\"description\":\"Independent Fashion Bloggers\",\"publisher\":{\"@id\":\"https:\/\/heartifb.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heartifb.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/heartifb.com\/#organization\",\"name\":\"Independent Fashion Bloggers\",\"url\":\"https:\/\/heartifb.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/heartifb.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/heartifb.com\/images\/IFB_logo_web_260.png\",\"contentUrl\":\"https:\/\/heartifb.com\/images\/IFB_logo_web_260.png\",\"width\":260,\"height\":65,\"caption\":\"Independent Fashion Bloggers\"},\"image\":{\"@id\":\"https:\/\/heartifb.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/independentfashionbloggers\/\",\"https:\/\/x.com\/_ifb\",\"https:\/\/instagram.com\/_ifb\",\"https:\/\/www.pinterest.com\/_ifb\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/heartifb.com\/#\/schema\/person\/6875426eb8ad15479034b00dd32c91dc\",\"name\":\"Ana Dominguez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/heartifb.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/518d894ea3a6a05654ec40e3f5212dad?s=96&d=identicon&r=r\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/518d894ea3a6a05654ec40e3f5212dad?s=96&d=identicon&r=r\",\"caption\":\"Ana Dominguez\"},\"description\":\"Ana is a Travel Blogger and Blogging Coach at The City Sidewalks. With her expertise in online marketing, she's able to help other bloggers, creatives, and entrepreneurs grow their businesses so that they can achieve financial freedom to travel the world on their own terms.\",\"sameAs\":[\"http:\/\/www.thecitysidewalks.com\"],\"url\":\"https:\/\/heartifb.com\/author\/ana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create Your Media Kit - IFB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/heartifb.com\/media-kit\/","og_locale":"en_US","og_type":"article","og_title":"How to Create Your Media Kit - IFB","og_description":"This is the year you\u2019ve decided to get serious about monetizing your blog. Whether it be for banner ads, video ads, sponsored posts, text links, giveaways, etc, chances are if you\u2019re working with a company, they will want certain information about your blog. What kind of information? Traffic does help, but companies also look at [&hellip;]","og_url":"https:\/\/heartifb.com\/media-kit\/","og_site_name":"IFB","article_publisher":"https:\/\/www.facebook.com\/independentfashionbloggers\/","article_published_time":"2010-01-15T15:26:38+00:00","article_modified_time":"2024-02-28T12:15:07+00:00","og_image":[{"width":480,"height":607,"url":"https:\/\/heartifb.com\/images\/homepage.jpg","type":"image\/jpeg"}],"author":"Ana Dominguez","twitter_card":"summary_large_image","twitter_creator":"@_ifb","twitter_site":"@_ifb","twitter_misc":{"Written by":"Ana Dominguez","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/heartifb.com\/media-kit\/#article","isPartOf":{"@id":"https:\/\/heartifb.com\/media-kit\/"},"author":{"name":"Ana Dominguez","@id":"https:\/\/heartifb.com\/#\/schema\/person\/6875426eb8ad15479034b00dd32c91dc"},"headline":"How to Create Your Media Kit","datePublished":"2010-01-15T15:26:38+00:00","dateModified":"2024-02-28T12:15:07+00:00","mainEntityOfPage":{"@id":"https:\/\/heartifb.com\/media-kit\/"},"wordCount":1546,"commentCount":37,"publisher":{"@id":"https:\/\/heartifb.com\/#organization"},"image":{"@id":"https:\/\/heartifb.com\/media-kit\/#primaryimage"},"thumbnailUrl":"https:\/\/heartifb.com\/images\/homepage.jpg","articleSection":["Content and Writing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/heartifb.com\/media-kit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/heartifb.com\/media-kit\/","url":"https:\/\/heartifb.com\/media-kit\/","name":"How to Create Your Media Kit - IFB","isPartOf":{"@id":"https:\/\/heartifb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/heartifb.com\/media-kit\/#primaryimage"},"image":{"@id":"https:\/\/heartifb.com\/media-kit\/#primaryimage"},"thumbnailUrl":"https:\/\/heartifb.com\/images\/homepage.jpg","datePublished":"2010-01-15T15:26:38+00:00","dateModified":"2024-02-28T12:15:07+00:00","breadcrumb":{"@id":"https:\/\/heartifb.com\/media-kit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/heartifb.com\/media-kit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heartifb.com\/media-kit\/#primaryimage","url":"https:\/\/heartifb.com\/images\/homepage.jpg","contentUrl":"https:\/\/heartifb.com\/images\/homepage.jpg","width":480,"height":607,"caption":"homepage"},{"@type":"BreadcrumbList","@id":"https:\/\/heartifb.com\/media-kit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"IFB","item":"https:\/\/heartifb.com\/"},{"@type":"ListItem","position":2,"name":"Content and Writing","item":"https:\/\/heartifb.com\/category\/content-writing\/"},{"@type":"ListItem","position":3,"name":"How to Create Your Media Kit"}]},{"@type":"WebSite","@id":"https:\/\/heartifb.com\/#website","url":"https:\/\/heartifb.com\/","name":"IFB","description":"Independent Fashion Bloggers","publisher":{"@id":"https:\/\/heartifb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heartifb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/heartifb.com\/#organization","name":"Independent Fashion Bloggers","url":"https:\/\/heartifb.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heartifb.com\/#\/schema\/logo\/image\/","url":"https:\/\/heartifb.com\/images\/IFB_logo_web_260.png","contentUrl":"https:\/\/heartifb.com\/images\/IFB_logo_web_260.png","width":260,"height":65,"caption":"Independent Fashion Bloggers"},"image":{"@id":"https:\/\/heartifb.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/independentfashionbloggers\/","https:\/\/x.com\/_ifb","https:\/\/instagram.com\/_ifb","https:\/\/www.pinterest.com\/_ifb\/"]},{"@type":"Person","@id":"https:\/\/heartifb.com\/#\/schema\/person\/6875426eb8ad15479034b00dd32c91dc","name":"Ana Dominguez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heartifb.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/518d894ea3a6a05654ec40e3f5212dad?s=96&d=identicon&r=r","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/518d894ea3a6a05654ec40e3f5212dad?s=96&d=identicon&r=r","caption":"Ana Dominguez"},"description":"Ana is a Travel Blogger and Blogging Coach at The City Sidewalks. With her expertise in online marketing, she's able to help other bloggers, creatives, and entrepreneurs grow their businesses so that they can achieve financial freedom to travel the world on their own terms.","sameAs":["http:\/\/www.thecitysidewalks.com"],"url":"https:\/\/heartifb.com\/author\/ana\/"}]}},"modified_by":"Innolab Team","_links":{"self":[{"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/posts\/2589"}],"collection":[{"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/users\/201983"}],"replies":[{"embeddable":true,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/comments?post=2589"}],"version-history":[{"count":3,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/posts\/2589\/revisions"}],"predecessor-version":[{"id":221527,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/posts\/2589\/revisions\/221527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/media\/177448"}],"wp:attachment":[{"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/media?parent=2589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/categories?post=2589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heartifb.com\/wp-json\/wp\/v2\/tags?post=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}