ALSO, sometimes (if you are up to it) some base questions are good but to organically go with wherever the interviewee wants to go produces some great content.
]]>If you’re typing from a phone interview or just writing everything down, WRITE EVERYTHING YOU HEAR, even if doesn’t make sense. Then write up the article immediately, while the conversation and any ambiguous moments are still fresh in your head – you get facts straighter this way. Also, don’t be afraid to be humble and write the person back if a moment in the interview is unclear…it’s better to be slightly embarrassed than publish untrue content.
They’ll appreciate that you care about their rep and yours and most of the time, will be kind enough to clear up any confusion.
Do what you can to get original content and make sure it’s always legit and true. I’ve made some great contacts this way.
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