Just want to echo what Grace said… confirmed many things I’ve been thinking about lately, and also encouraged me to perhaps look into some other viable alternatives! Thanks, Jennine!

Agreed, the last thing you need after slogging away for years building a blog is to risk something going wrong in a contract; you need an agent to help prevent risks from occurring in the first place. It’s like insurance for your blog. It’s not just about the project outcome, there needs to be some thought around protecting your own interests and your brand, also solid decisions around what’s in scope for the project and what’s specifically out of scope and reasons why. At the end of the day the proof is in the pudding – if something went wrong or you needed to pull out of the contract, or you feel the terms have been breached – I would feel more confident of my standing if an agent had been on board with the project at the outset.

The reason I use an agent and not a lawyer is for precisely this reason: he knows what he should be looking for in a very particular arena, and has explicit experience in negotiating contracts for talent, ranging from broadcasters to well known actors, and I can only benefit from that expertise …LLG

I like the idea of a talent agent- but I think the point is that the new breed of blogging agent is really a “middle man” between brand and blog and probably doesn’t have the best interest of the blogger in mind when it rounds up its cut.

GREAT POST