I’m late to the conversation, but what if the blogger who was paid never posts the pictures on their own blog/site? Are they still supposed to disclose if they are not promoting the pictures (that were taken by the street photogs) on their own sites?

If the pictures are for street style blogs and features on fashion media sites that are not connected to the blogger, whose responsibility is it disclose? The brand? the photographer? The blogger? All three?

I am actually quite sure that Olivia Palermo got paid for wearing a top from Esprit during London Fashion week. Since I get emails from Esprits PR firm I saw that they where really pushing for the fact that she had worn it.

I don’t know but to me Olivia Palermo doesn’t seem like the person who would wear something from Esprit to the mulberry show. And Esprit really seems like the kind of brand who would pay money for something like this. I don’t think the high end brands would.

But if bloggers would tell everything they get for free or get paid for they would loose all credibility. For me it is always about the clothes. I would never wear or write about something based on how much money they gave me. To me that is just wrong and if a blog is based on that it is no longer a blog it is just commercial.

On the other hand, in any rumor there is a grain of truth! So, I think that this is not a false news, and I don’t find as revolting, either, the idea of being well paid as a blogger. If you WORKED your way up to a high number of readers, this is your merit, work, time and energy, so you should be reworded for it, and how much, is sort as work secret, as any work place has one! 🙂

Also, I am not against announcing a working collaboration between a brand a blogger. But, a financial situation is sort of personal affair, so I don’t get way people expect someone to disclose her/his financial situation/incomes publicly? This story sounds a bit like the La Fontain’s fable with the fox & the grapes, but is a good publicity for the bloggers and raise their future value, so keep on spreading it 🙂

Summarized, I think that if the news is true, it should be a good work incentive for any blogger, not an envy source! Whereas the public, they should acknowledge that blogging is not an easy job, so should be reworded somehow, and if they use the bloggers’ ideas/ inspiration, they should be OK with this too:)

xo
http://thesexyshoes.blogspot.ca/

Hi there Maegan,

Celebrities do have to disclose as per FTC Guidelines:
The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.
http://www.ftc.gov/opa/2009/10/endortest.shtm

But ultimately, this post was questioning the New York Times suggesting that bloggers are paid to wear clothes to Fashion Week for the purpose of getting shot by street style photographers. I’m questioning if that really happens, since most everyone in that article has either not been paid, or cannot give a clear example of this happening.

I just think it’s bad for the community to make up events to drum up new business tactics. If it’s happening, great, then talk about it.

Patricia,