{"id":152954,"date":"2016-06-10T10:03:56","date_gmt":"2016-06-10T17:03:56","guid":{"rendered":"https:\/\/heartifb.com\/?p=152954"},"modified":"2024-02-14T00:45:15","modified_gmt":"2024-02-14T08:45:15","slug":"diary-failed-fashion-blogger","status":"publish","type":"post","link":"https:\/\/heartifb.com\/diary-failed-fashion-blogger\/","title":{"rendered":"Diary of a Failed Fashion Blogger"},"content":{"rendered":"

\"fashion
\nHey everyone! This post is both a hello and a goodbye. Until about two weeks ago, I was editor-in-chief of IFB. It was a really fun gig. I worked from home, made my own hours, and was paid well for my efforts. I got to be creative, my bosses were entertaining on Slack and took my ideas seriously. Most importantly, I learned a lot about how to run a successful fashion blog.<\/p>\n

Still, my own blog<\/a> languished. I launched Stylenik\u00a0in September 2010, and at peak moments, I have attracted around 10,000 pageviews. But my numbers often slump much lower, and then I get really depressed.<\/p>\n

But even after six years of more downs than ups, I have never wanted to quit. Something in me really wants to create my own successful business, even though I have proven over and over that I suck at running a business.<\/p>\n

I guess that\u2019s partly why a few\u00a0weeks ago I sat on my couch\u00a0running IFB\u2019s editorial for the last time (the other part was that I enrolled my daughter in a co-op preschool, wow did I underestimate how that would change my life\u2014for the better overall but negatively time-for-my-work-wise!). I realized that after a year of writing and editing stories about affiliate marketing, SEO, social media, photography and blog design, I was not making any great strides with my own blog.<\/p>\n

That\u2019s because writing and editing articles about success do not equal success. You actually have to do things that directly effect your blog\u2014like write posts and promote them, for example. Little things like that.<\/p>\n

About a month\u00a0ago, I made a big effort to publish consistently on Stylenik. I wrote daily posts, and promoted them on all my social networks. My daily traffic tripled! I was thrilled. Then, I got busy with wrapping up IFB, preschool, travel, etc., and my traffic tanked. I badgered my IT manager (aka my husband) about it\u2014did you break something? Surely some technical glitch is preventing my fans from accessing my brilliance.<\/p>\n

He said no, actually, he had reduced my page-load time by 75% and if anything I should be seeing higher numbers.<\/p>\n

Then I published a post<\/a> with great photography, promoted it on my social channels and cross promoted it with the brands I was wearing, my photographer, etc. My traffic quadrupled.<\/p>\n

Oh.<\/p>\n

\"fashion
\nDespite having written an article for IFB precisely addressing the ineffectiveness of magical thinking when it comes to blog success, I still have to remind myself that it takes consistent, practical, hard work to make a blog (or anything else) succeed. Wishing doesn\u2019t work. Being cool, pretty, smart or otherwise awesome doesn\u2019t work\u2014not alone. You have to recruit all of your attributes in an organized fashion and make them work for you. And you have to do it every day.<\/p>\n

At least that\u2019s what my year as IFB\u2019s editor-in-chief (and my yoga instructor<\/a>) have taught me, and now I\u2019m finally putting it into practice. I\u2019m halfway through IFB\u2019s Instagram course<\/a>\u00a0(next is the SEO course<\/a>), and I finally created a media kit! I hope you\u2019ll follow along on my journey. I\u2019ll be posting about my progress every other Tuesday.<\/p>\n

[Photos by Brad Wittke]<\/p>\n","protected":false},"excerpt":{"rendered":"

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