{"id":158360,"date":"2016-11-29T20:06:26","date_gmt":"2016-11-30T04:06:26","guid":{"rendered":"https:\/\/heartifb.com\/?p=158360"},"modified":"2024-02-14T00:27:50","modified_gmt":"2024-02-14T08:27:50","slug":"website-traffic-bloggers-101-different","status":"publish","type":"post","link":"https:\/\/heartifb.com\/website-traffic-bloggers-101-different\/","title":{"rendered":"Website Traffic for Bloggers 101 – How are you Different?"},"content":{"rendered":"
We get asked this all the time. It\u2019s not a small problem, and unfortunately, it\u2019s not a simple problem either. There are thousands of ways to increase your traffic and everyone has a strategy to offer. And, if you have endless time, you might be able to do them all–and you\u2019d most likely see great results–but the reality for most of us is that we have to choose between just a few strategies\u00a0and hope for the best.<\/p>\n
And let\u2019s be honest. Some of us get so overwhelmed, we don\u2019t do anything.<\/p>\n
It\u2019s ok. We get it. But getting overwhelmed and just ignoring the opportunities isn\u2019t going to get results. You can\u2019t keep doing the same things that didn\u2019t work before and expect different\u00a0results.<\/p>\n
<\/p>\n
One thing we see amongst all the bloggers we work with is a massive similarity between different blogs. Especially amongst\u00a0fashion bloggers there seems to be a very consistent pattern in the types of posts people create.<\/p>\n
And it makes sense. We look at the successful bloggers and think, \u201cI can do that!\u201d And then we mirror what we see. We create OOTD posts, we use the same Shop My Look banners, and we cross our fingers that our audience will grow and we\u2019ll be the next fashion blogger celebrity to get an all-expense paid trip to NYFW and\u00a0sit front row.<\/p>\n
Unfortunately, for the vast majority of people at least, this may not be a winning strategy.<\/b><\/p>\n
Now, don\u2019t get me wrong. Some of you have amazing style; you have fantastic photos; and your blog is beautiful. The problem is that we may have reached a certain saturation of fashion bloggers. That means following the same pattern as other bloggers may not allow you to stand out. And if you don\u2019t stand out, it\u2019s going to be much harder to get readers\u00a0to return to your site.<\/p>\n
No matter what niche your blog is in, there are people who started blogging about that topic early in the niche\u2019s lifespan. And those that got there early will almost always reap the biggest benefits.<\/p>\n
Take a look at some of the current fashion blogger celebrities. There are a few newcomers each year, but for the most part, the people who\u2019ve reached the highest levels are the ones who really broke through early on in the infancy of fashion blogging.<\/p>\n
They took the risks when there was no one to follow. They tried and failed at all the small steps along the way. They persevered when it felt like nobody wanted bloggers to be writing about fashion. And they showed the world what was possible. They earned their place at the top by being early and creating the blueprint we all take for granted.<\/p>\n
And then there are the outliers who just click with an audience and skyrocket to success while the rest of us sit around and scratch our heads\u00a0and think, \u201chow did they do that?\u201d<\/strong><\/p>\n Some people have incredible style and truly stand out in a sea of me-too blogs.<\/p>\n Some people just work harder and want it more than anyone else and sacrifice everything for their success.<\/p>\n Some people have just the right connections and know the right people and they get to skip ahead past a lot of steps that normal people have to slog through on their own.<\/p>\n Some people just get noticed by the right person at the right time and land that one opportunity that opens all the doors from then on.<\/p>\n Sometimes success is warranted, sometimes it\u2019s luck, sometimes it\u2019s a combination of things. It\u2019s not always fair, and it doesn\u2019t always make sense.<\/strong><\/p>\n That\u2019s both the bad news and the good. You never know if you\u2019ll be one of those people where success just shows up, and success online is truly open to all of us. There are no gatekeepers. Some people have keys to certain shortcuts, but there is no brick wall that will hold you back. You just may have to work harder than it seems some other people do. Is it fair? Who knows, but to argue that point will only hold you back. Accept your fate and choose to move past it.<\/p>\n I mentioned earlier that there may be a saturation point, when it comes to any blogging niche, where there are only so many blogs that can continue to be successful. It\u2019s a hard reality, but again, it doesn\u2019t have to be bad news.<\/p>\n If you are committed to success, there\u2019s still a niche out there that isn\u2019t being served. It may not result in the type of success Chiara Ferragni has, but if you can find your audience–and serve them in a way they haven\u2019t seen anywhere else–then you have a path to increasing traffic and audience and engagement.<\/p>\n That\u2019s the million dollar question, right?<\/p>\n There are some people who are different and who do it with a beautiful, crazy, out there style that somehow works for them. You look at their style and it\u2019s just this beautiful chaos. Maybe you see that and think, \u201cYES! I can do that.\u201d Or maybe you think, \u201cWhoaaaaaa there. Not my thing.\u201d But you have to at least appreciate that they\u2019re doing something unique.<\/p>\n This is a great post from earlier this year that highlights some uncommon approaches\u00a0from 9 fashion bloggers with a unique sense of style<\/span><\/a> .<\/strong><\/p>\n Let\u2019s take a deeper look at one, shall we?<\/p>\n <\/p>\nLet\u2019s be clear, success isn\u2019t always evenly (or fairly) distributed.<\/b><\/h2>\n
Now, finally, let\u2019s talk about differentiation. <\/b><\/h2>\n
But how do I be different?<\/b><\/h2>\n
Kelsey Bang<\/h3>\n