Step 1: The Psychology of Blogging<\/strong><\/h3>\r\n\r\n\r\n\r\nThis week's lessons dive into why you blog<\/em><\/strong>, why your readers are reading blogs<\/strong><\/em>, and how you can match your content with their needs<\/strong><\/em>. We focus on standing out in a very crowded blogosphere, and what you can do to increase engagement on your posts<\/strong>. We have several action steps that will take you through all of our information and help you create a meaningful plan that you can act on. It's not difficult, but it's meaningful and it gets results.<\/p>\r\n\r\n\r\n\r\nStep 2: Understanding Your Audience<\/strong><\/h3>\r\n\r\n\r\n\r\nFor this week, we dive into understanding and creating User Personas<\/strong><\/em>. This allows you to humanize your audience and create better, more targeted content that you know will get them engaged. We go through the ways you can learn from your existing traffic<\/strong>, and how to create goals for yourself and your audience<\/strong>.<\/p>\r\n\r\n\r\n\r\nStep 3: SEO – Part 1<\/strong><\/h3>\r\n\r\n\r\n\r\nFor week one of the SEO saga, we look at what SEO is<\/em> and isn't<\/em><\/strong>. Which parts you need to focus on and which ones to ignore. We cover onsite vs. offsite SEO so you can have a firm understanding of what drives the needle, and how Google interprets all of these things. Lastly, we cover the importance of links and how to not get them, while touching on things like CTR, article length, and other analytics metrics to watch for. Most people are scared by SEO, but we break it down to\u00a0simple ideas that will get you the biggest results.<\/p>\r\n\r\n\r\n\r\nStep 4: SEO – Part 2<\/strong><\/h3>\r\n\r\n\r\n\r\nFor this week, we'll explain keyword research<\/strong><\/em> and how to use it to grow your organic traffic<\/strong><\/em>. We discuss our favorite SEO tool that does 90% of the technical stuff for you. And lastly how to rework your old blog posts<\/strong> so they're as valuable as your next blog post. These draw upon internal tests we've been working on for the past year and we know they work and will increase your traffic faster than any other thing you can do.<\/p>\r\n\r\n\r\n\r\nStep 5: Social and Sharing<\/strong><\/h3>\r\n\r\n\r\n\r\nHow to choose the right social networks for you<\/strong><\/em>, and why having too few may be better than having too many. We discuss how to get others to share your content, and how you need to approach the content to make people emotionally ready to share it. Finally, we discuss which tools we use and why we feel every blogger should be using them.<\/p>\r\n\r\n\r\n\r\nStep 6: Email Marketing<\/strong><\/h3>\r\n\r\n\r\n\r\nThis is something that everyone needs to be doing<\/strong>, and we break down years of experience so you can understand the right way to do it, and the right way to encourage people to join your list. We'll discuss the tools to use and the emotional appeal necessary to make your email list a traffic creation tool<\/strong>.<\/em><\/p>\r\n\r\n\r\n\r\nGrowing Traffic: Unique Ways<\/h2>\r\n\r\n\r\n\r\n
During my 3 1\/2 years of blogging, I\u2019ve discovered some unique ways to grow my site traffic and increase my blog\u2019s Google Analytic stats, especially in terms of \u201cpageviews\u201d\u00a0and \u201cunique visitors.\u201d\u00a0When working with brands and in order to display your blog\u2019s popularity, you want to pay special mind to the amount of monthly pageviews and unique visitors your site receives.<\/span><\/p>\r\n\r\n\r\n\r\nPageviews determine the amount of times your site\u00a0loads in a given period of time, from a frequent or new reader; while unique visitors refer to the number of distinct individuals requesting pages from a website during a given period of time, regardless of how often they visit. <\/span><\/p>\r\n\r\n\r\n\r\nEven though the pageviews number will always appear larger, it's the unique visitors number you want to strive to increase most often. Why? Because this statistic represents each new visitor coming to your site. As more visitors frequent your blog, the more your site will be seen and potentially bookmarked for future viewing. As a result, your pageviews number will increase.<\/span><\/p>\r\n\r\n\r\n\r\nWhen a brand reaches out with the inquiry to work with you, they typically look at both your site\u2019s visitors and pageviews to determine the popularity in your blog. To gain in popularity, you want to focus your blog\u2019s efforts towards gaining a following from a related audience that would be interested in the content you\u2019re promoting. For example, if you have a fashion blog then gaining followers with either a fashion blog of his\/her own or an interest in fashion to begin with would be your target audience to grab the attention of.<\/span><\/p>\r\n\r\n\r\n\r\nSo what are the techniques behind growing your Google Analytic stats and gaining site popularity in the right audience? It\u2019s all about sharing your content with the right people & in the right places.<\/span><\/p>\r\n\r\n\r\n\r\nHere are three\u00a0successful ways you can start to grow your website's traffic:<\/b><\/p>\r\n\r\n\r\n\r\n1. CAPTION WISELY ON\u00a0SOCIAL MEDIA<\/b><\/h3>\r\n\r\n\r\n\r\n
Besides sharing your content on social media, there are ways to heighten your actual site traffic by sharing on social alone. It starts with how you caption your posts! The trick is always leaving room for more information to be desired. The best way to trigger interest is in the form of a \u201cquestion\u201d or \u201ccliff hanger\u201d that can be further answered by visiting your site.<\/span><\/p>\r\n\r\n\r\n\r\nFacebook:<\/b> one of the easiest ways I\u2019ve captioned each of my posts is by copying and pasting the first two sentences of my blog post content and then cutting it short at the end; leaving \u201c\u2026\u201d rather than completing my written thought. This shows the reader that there\u2019s more information to be revealed and most often, will lead to the clicking of your link to follow up on what you were \u201cabout to say.\u201d<\/span><\/p>\r\n\r\n\r\n\r\nHere\u2019s an example of trying to trigger some sort of interest by cutting the sentence short:<\/span><\/p>\r\n\r\n\r\n\r\n