{"id":164704,"date":"2017-04-14T09:00:00","date_gmt":"2017-04-14T16:00:00","guid":{"rendered":"https:\/\/heartifb.com\/?p=164704"},"modified":"2024-02-13T23:13:47","modified_gmt":"2024-02-14T07:13:47","slug":"modachela-blog-interview","status":"publish","type":"post","link":"https:\/\/heartifb.com\/modachela-blog-interview\/","title":{"rendered":"How Starting A Blog Can Lead to Your Dream Job in 8 Weeks or Less"},"content":{"rendered":"

Graciela Rivera Pereira landed her dream job through her blog,\u00a0in February 2017 \u2013 despite only launching the blog a few weeks earlier in January.<\/strong><\/h2>\n

\"Graciela<\/p>\n

That\u2019s right, this fresh-faced San Juan-based blogger (with an academic background in communications) was able to secure a position in the marketing department of Puerto Rico\u2019s most prominent shoe brand, Novus Shoes<\/a>, shortly after launching her blog.<\/p>\n

\u201cThe blog has actually served as my resume,\u201d Pereira says, in a Skype interview with IFB. \u201cWhen I was offered the job I was like, \u2018Oh My Gosh!\u2019 Because, this is what I was working towards. [Through ModaChela, I wanted to] establish my brand while [still be able to showcasing my professional capabilities].\u201d<\/p>\n

Pereira publishes content surrounding a number of topics from beauty and fashion, to the role that public relations play in the fashion industry. She also runs a Women That Rock! series on the blog, where she profiles women in fashion \u2013 and doing so all while working towards obtaining her Master\u2019s degree in digital journalism.<\/p>\n

Wondering how Pereira does it all? We spent some time chatting with her about everything from staying organized to creating content in two different languages.<\/p>\n

Name:<\/strong> Graciela Rivera Pereira
\nAge:<\/strong> 24
\nLocation:<\/strong> San Juan, Puerto Rico
\nOccupation:<\/strong> Blogger & Creative Director at ModaChela.com; Marketing Assistant at Novus Shoes<\/a><\/p>\n

\"Graciela
\nCongratulations on landing your new role at Novus Shoes! How did that end up happening?<\/em><\/p>\n

I was actually recommend via word-of-mouth. A designer friend of mine was approached by the director of the Novus marketing department, and she was\u00a0looking for someone experienced to fill the role. I was put in touch with the director, gave her a call, sent through my resume, did an interview and got the job! It's great, and I'm really enjoying it – some of my responsibilities include creating content for our social media accounts and help out with campaigns, the styling, casting, etc. [which all ties in with what I was doing with ModaChela.]<\/p>\n

 <\/p>\n

Before you landed your role at Novus Shoes, you were essentially blogging full-time and beginning to establish ModaChela as a brand. How did you stay motivated throughout earlier stages of founding the blog?<\/em><\/h3>\n

ModaChela, to me, was never just a business or a hobby \u2013 it was an opportunity to connect with other people and big companies [within the fashion industry]. That was what really motivated me.<\/p>\n

In Puerto Rico, it\u2019s very difficult to find a job due to the economic crisis.<\/a> A lot of young university students, like myself, are leaving because there aren\u2019t many opportunities. [When I decided to start the blog, I told myself] if there isn\u2019t an opportunity available, then let me create one . . . I knew that if I wrote good content and kept consistently posting, I would get to a good place.<\/p>\n


\n\"GracielaNow that you are working full-time and studying for your Master\u2019s degree, how do you manage to find time to work on ModaChela?<\/em><\/p>\n

I am trying to write at least once a week, because [with everything else going on] it\u2019s very busy. I\u2019m focusing more on the quality of the posts, as opposed to the quantity, which I think is very important for the readers. On the weekends, I select topics I\u2019d like to write about, write posts, and do a social media schedule as well . . . I take a day to shoot and edit all the images for the week and organize myself [in general].<\/p>\n

It can be a lot of work, and sometimes I just want to sleep, but I also have to study for my master\u2019s degree during week nights. So, I\u2019m quite busy to say the least.<\/p>\n

Do you use any apps or techniques, to help with time management and to stay organized?<\/em><\/h3>\n

For Twitter, I use Tweetdeck<\/a> to schedule my tweets. Facebook gives you the opportunity to schedule content as well, which is an absolute lifesaver. And for Instagram, I use Laterapp.<\/a> It won\u2019t post the content automatically to your feed, but it will set a reminder and let you know when to post it at a later time\/date.<\/p>\n

ModaChela is a bilingual blog – you write your content in both English and Spanish. Isn\u2019t that quite a challenge, creating content in two different languages?<\/em><\/h3>\n

I decided to make ModeChela a bilingual blog, not only to engage a larger audience, but also because I know most of my followers are Puerto Ricans. They do speak English [as well as Spanish]; I also wanted to be able to reach out to the likes of Spain, Mexico and other Latin American countries [where Spanish is the main language] and have more variety of content, in general.<\/p>\n

I attended school in a\u00a0bilingual education system. Creating content across two different language isn\u2019t difficult for myself, but it does take a lot of time. I can\u2019t just go and use Google translate [to switch everything over], because it obviously does not capture the essence of what I am trying to say. While it can be challenging, [writing separate content in both Spanish and English] is not something impossible for me.<\/p>\n

\"Graciela
\nDo you have any advice for new bloggers or individuals considering starting a blog?<\/em><\/h3>\n

Choosing the right name is key [if you want to really brand yourself and your blog.] I didn\u2019t want [my blog] to have a \u201ccommon\u201d name . . . because I wanted to use this opportunity to create a brand, not just a platform.<\/p>\n

It was a bit of a nightmare, but I guess it was worth it. Once I had settled on a name, that was it; I couldn\u2019t change or edit it [if I wanted to keep it consistent for branding purposes.]<\/p>\n

I wanted [the blog\u2019s name] to be something that represents not only who I am, but the content discussed in the posts. In this case \u201cModa\u201d is a term for fashion in Spanish, and \u201cChela\u201d is my nickname. ModaChela is short and consistent. Anybody can say it \u2013 that was another challenge, finding a name that can be easily said in both English and Spanish.<\/p>\n

*Interview has been edited and condensed for clarity.<\/em><\/p>\n

**All images and (unedited) captions taken from\u00a0ModaChela.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Graciela Rivera Pereira landed her dream job through her blog,\u00a0in February 2017 \u2013 despite only launching the blog a few weeks earlier in January. That\u2019s right, this fresh-faced San Juan-based blogger (with an academic background in communications) was able to secure a position in the marketing department of Puerto Rico\u2019s most prominent shoe brand, Novus […]<\/p>\n","protected":false},"author":244525,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[7763],"tags":[],"class_list":["post-164704","post","type-post","status-publish","format-standard","hentry","category-blogging"],"yoast_head":"\nInterview with The Creator of ModaChela Blog<\/title>\n<meta name=\"description\" content=\"Learn how Graciela Rivera Pereira landed her dream job in social media, eight weeks after launching her bilingual fashion blog, ModaChela.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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