{"id":170047,"date":"2018-02-19T09:35:13","date_gmt":"2018-02-19T17:35:13","guid":{"rendered":"https:\/\/heartifb.com\/?p=170047"},"modified":"2024-02-28T04:09:19","modified_gmt":"2024-02-28T12:09:19","slug":"mailchimp-vs-convertkit","status":"publish","type":"post","link":"https:\/\/heartifb.com\/mailchimp-vs-convertkit\/","title":{"rendered":"Mailchimp vs. Convertkit"},"content":{"rendered":"

Mailchimp vs. ConvertKit: Who's The Winner?<\/p>\n

Many bloggers, influencers and business owners don\u2019t see the importance of building an email list \u2013 until they understand the impact email lists can have on website traffic and revenue.<\/p>\n

\"Mailchimp<\/p>\n

In the past few years, we\u2019ve been focused on building our followers and subscribers on our social media platforms. But the truth is, we don\u2019t \u201cown\u201d that collective list of information, on the individuals that follow our Instagram and Pinterest accounts. This means you\u2019re putting yourself (and your business) at risk, if you\u2019re just concerning yourself with your follower count.<\/p>\n

And many of us don\u2019t realize that email subscribers are more likely to become paying customers. If you choose to start diversifying your business (by selling additional products, coaching or services), you\u2019ll have a list of potential buyers at your finger tips.<\/p>\n

It\u2019s also one of the easiest ways for us to keep in touch with our audience. Sending out an email newsletter is essentially sending content right into our readers\u2019 inboxes, as opposed to waiting for them to come pay us a visit on our website.<\/p>\n

Building an email list isn\u2019t a difficult thing to do<\/a>\u00a0(Pst! We're got a few tips for growing an email list for fashion bloggers\u00a0HERE<\/a>).<\/strong><\/p>\n

With so many platforms on the market, dedicated to helping you collect your readers\u2019 and customers\u2019 emails, it\u2019s easier than ever before. And you can repurpose content, so you don\u2019t need to stress about churning out fresh ideas.<\/p>\n

This week on IFB, we\u2019re comparing two different email marketing platforms: Mailchimp<\/a> and ConvertKit.<\/a><\/p>\n

Mailchimp is probably the most well-known email marketing platform on the market. The company has been around since 2001 and by 2014, it was sending over 10 billion emails per month on behalf of its users.<\/p>\n

Convert Kit, a newer platform, came onto the market in 2013. It promotes itself for ease of use and functionality, that professional bloggers need to get the most out of their email marketing efforts.<\/p>\n

We\u2019re going to look at difference between the two platforms when it comes to price, usability, functionality, support and general observations. Check out the below if you\u2019re looking for our opinions on Mailchimp vs. ConvertKit…<\/p>\n

Mailchimp vs. ConvertKit<\/span><\/h2>\n

Pricing: Which One Is More Affordable?<\/h3>\n

Mailchimp\u00a0offers a free program for under 2,000 subscribers and less than 12,000 emails.\u00a0ConvertKit,\u00a0on the other hand, is free to trial. Plans for 0-1000 subscribers start at $29\/month (or $24, if planning to pay for an annual subscription upfront).<\/p>\n

Overall, Mailchimp is more affordable, but ConvertKit is a bit more user-friendly and has better functionality to justify its pricing.<\/p>\n

Usability and Set-Up: Which One Is Better?<\/h3>\n

Spoiler alert: neither piece of software is difficult to set-up.<\/p>\n

The question that begs to be is is \u201cWhich process is less tedious?\u201d<\/p>\n

Basic setup in\u00a0Mailchimp\u00a0looks like this:<\/p>\n

    \n
  1. Create a list and enter the details;<\/li>\n
  2. Optionally, create some groups within that list to segment your audience;<\/li>\n
  3. Set up an optin form;<\/li>\n
  4. Produce, or edit, your emails\/pages for:\n
      \n
    1. double optin confirmation;<\/li>\n
    2. thanks for subscribing and delivery of your optin magnet;<\/li>\n
    3. unsubscribing.<\/li>\n<\/ol>\n<\/li>\n
    4. Set up your email sequence to trigger on subscription using the marketing automation features.<\/li>\n<\/ol>\n

      The process isn't too intense, however, it requires you to hit refresh and go through multiple pages, multiple times. Creating your email autoresponder involves going through the same process for each email you want to set up.<\/p>\n

      Basic setup in ConvertKit\u00a0looks like this:<\/p>\n

        \n
      1. Create a form. \u00a0Within the form creation process you will set up at the same time:\n
          \n
        1. the look of the form and when it appears;<\/li>\n
        2. single\/double optin settings;<\/li>\n
        3. your confirmation email, if any;<\/li>\n
        4. delivery of your optin incentive, if any;<\/li>\n
        5. putting subscribers to that form into an autoresponder sequence.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          That's it. You're done.<\/p>\n

          In particular, the\u00a0process of creating emails in ConvertKit\u00a0is faster, when compared to in\u00a0Mailchimp.<\/p>\n

          It's tabbed out in\u00a0ConvertKit, so you can click between different emails in your series, edit them, set all the timings, and then save.\u00a0 In\u00a0Mailchimp\u00a0this process involves dozens of clicks and multiple reloads to edit your emails.<\/p>\n

          Bottom Line: ConvertKit wins for usability.<\/a><\/p>\n

          Who Has Better Features?<\/h3>\n

          ConvertKit wins this one, yet again. But by how much?<\/p>\n

          Both\u00a0ConvertKit\u00a0and\u00a0Mailchimp capture\u00a0subscribers, use double or single opt-ins, segment your subscribers (within reason), send autoresponder emails, send broadcast emails, and connect to your RSS feed to automatically create a draft broadcast.<\/p>\n

          But ConvertKit does a few things a bit better…<\/h3>\n

          However, here are some things that\u00a0ConvertKit that a user can do easily, in comparison to Mailchimp.<\/p>\n

          For starters, you can tag and untag your subscribers. This includes when they join a list, buy a product, complete a course or click a link. \u00a0Basically if you have a need to include or exclude a subscriber from anything, you can easily tag them appropriately based on a huge range of options.<\/p>\n

          There are also multiple opt-in incentives . \u00a0In\u00a0ConvertKit, all you need to do is create a\u00a0form, change the incentive and you're done. \u00a0Because\u00a0ConvertKit\u00a0doesn't use \u201clists\u201d, the additional form doesn't matter. A user can segment people later if required. \u00a0In\u00a0Mailchimp\u00a0you only have one signup form per list, so multiple incentives is really annoying to set up<\/p>\n

          Email autoresponders are also very easy to use in ConvertKit, especially in comparison to Mailchimp – and so are the automation features. The bottom line is it's a lot easier to keep track and sort through your subscribers, by tagging them in ConvertKit.<\/p>\n

          Support: They Both Get Back to User's In A Timely Manner<\/h3>\n

          While ConvertKit is still a small business, they appear to have fairly good reviews with long time users of the platform.<\/p>\n

          Mailchimp also has good reviews when it comes to supporting its users. They can take a little longer to reply to a user, but they're still good at getting back to a user's query.<\/p>\n

          Bottom line: both do a decent job when it comes to supporting their users.<\/p>\n

          Mailchimp vs. ConvertKit:\u00a0<\/span>The Winner?<\/h3>\n

          Yes, Mailchimp is the better known competitor in the email marketing world. It's been around for a while and many people trust the company.<\/p>\n

          ConvertKit, on the other hand, is newer and more expensive but it's a better bang for your buck. Overall, it does more when comparing the two platforms.<\/p>\n

          For IFB,\u00a0ConvertKit\u00a0is the clear winner of the “Mailchimp vs. ConvertKit” battle<\/a> looking to take email marketing seriously. If you're a beginner and looking to start building your email list for your business or blog, we recommend it.<\/p>\n

          Click Here to Sign Up For ConvertKit<\/a><\/strong><\/p>\n

          Have you tried ConvertKit? What about Mailchimp? Let us know your thoughts on each platform in the comments below…<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

          Mailchimp vs. ConvertKit: Who’s The Winner? Many bloggers, influencers and business owners don\u2019t see the importance of building an email list \u2013 until they understand the impact email lists can have on website traffic and revenue. In the past few years, we\u2019ve been focused on building our followers and subscribers on our social media platforms. […]<\/p>\n","protected":false},"author":244525,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[7379,32],"tags":[],"class_list":["post-170047","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-tools"],"yoast_head":"\nMailchimp vs. ConvertKit: Battle of the Email Marketing Platforms<\/title>\n<meta name=\"description\" content=\"Mailchimp vs. ConvertKit: We breakdown which email marketing platform is best for bloggers on IFB - and why YOU need to invest in email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heartifb.com\/mailchimp-vs-convertkit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailchimp vs. ConvertKit: Battle of the Email Marketing Platforms\" \/>\n<meta property=\"og:description\" content=\"Mailchimp vs. ConvertKit: We breakdown which email marketing platform is best for bloggers on IFB - 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