{"id":172362,"date":"2018-09-01T09:31:10","date_gmt":"2018-09-01T16:31:10","guid":{"rendered":"https:\/\/heartifb.com\/?p=172362"},"modified":"2024-02-12T22:54:47","modified_gmt":"2024-02-13T06:54:47","slug":"missed-simply-la-2018-lisa-morgan-shares-the-day-with-ifb","status":"publish","type":"post","link":"https:\/\/heartifb.com\/missed-simply-la-2018-lisa-morgan-shares-the-day-with-ifb\/","title":{"rendered":"Missed SIMPLY LA? Lisa Valerie Morgan Shares Her Experience With IFB"},"content":{"rendered":"

Two weeks ago, Independent Fashion Blogger contributor Lisa Valerie Morgan (@lisavmorgan)<\/a>\u00a0of Pretty Little Shopper's<\/a> had the chance to attend SIMPLY LA Conference series on behalf of IFB. She shares some of the biggest takeaways of her day below.<\/em><\/p>\n

(Psst! The SIMPLY conference series will be heading to Dubai in October. Interested in attending? Read this first!)<\/a><\/p>\n

On August 11th, I had the opportunity to attend the SIMPLY LA conference series<\/a> on behalf of IFB. Obviously, I couldn\u2019t help but jump at the chance!<\/p>\n

This was my second time attending a SIMPLY conference series – and it was just as fun and informative as ever. The thing I was most impressed with this time around, was how founder Sarah Boyd (@sarahpboyd<\/a>) managed to tailor the conference to the rapidly changing blogging and influencing world of 2018. SIMPLY did a great job of curating the session, and the speakers appealed to both newbie and seasoned bloggers.<\/p>\n

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\u201cThe more authentic you are, the more real you are, the more people will follow you\u201d were the words of advice from SIMPLY LA\u2019s morning Keynote Speaker Emeraude Toubia (@emeraude)<\/a>, and they emerged as the theme for the entire day! Scroll down for more words of advice from the conference and tips for attending the next Simply near you.<\/p>\n

Authenticity + Skill: The Recipe For Growing Your Blog in 2018<\/strong><\/h2>\n

According to top blogger and Bless Box Founder Sazan Hendrix (@sazan)<\/a>, it's super important to post authentic content – especially in 2018. Don\u2019t alienate your followers when working with brands.<\/p>\n

Sazan\u00a0also mentioned that her following spiked when she had a baby and broke down influencers into three categories: 1) Has the skill but isn\u2019t authentic, 2) Authentic, but doesn\u2019t have the skill and 3) Has skill AND authenticity, which is the recipe for 2018 to grow in a saturated blogger market.<\/p>\n

Vlogger Alisha Marie<\/a>\u00a0started ten years ago, but for the first three years \u201cnothing happened\u201d.\u00a0 She finally realized that \u201cpeople like being in on your life and being in on the whole story.\u201d Influencer Ale La Chula (@styledbyale)<\/a> echoed those sentiments when she found her audience really liked being in on it when she shared that she was trying to have a baby.<\/p>\n

Jeannie Mai (@thejeanniemai) told her story of getting relentlessly teased as a child with chicken legs and a head gear. Her mother told her, \u201cthey make fun, you make money\u201d and she\u2019s embraced the \u201cown your sh*t, before they do\u201d mentality as part of her secret to success.<\/p>\n

Life is truly one big lesson in self-esteem, so own it and claim it.<\/p>\n

Getting Started on Blogging in 2018<\/strong><\/h2>\n

Be consistent and know that it\u2019s gonna take a LOT of hard work. Post and let it go. Don\u2019t expect overnight success! You have to have passion.<\/p>\n

Set micro goals for yourself every day. Micro, short-term and long-term goals. Sazan declared that \u201cI still have those things today. I\u2019m not just chilling on my couch.\u201d<\/p>\n

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Find out what the conversation is and put your own twist on it. Paying attention to what\u2019s going on in your industry and niche market is really important.<\/p>\n

Consistently tag brands to get their attention so they will repost you. Brands are looking for people with an active and engaged following. Offer up a brand some content you\u2019ve already made for them.<\/p>\n

Promote your content at different times. Maybe someone missed it so you can promote it a week later.<\/p>\n

Squad Up: Knowing When to Grow and Scale Your Business<\/strong><\/h2>\n

Socialyte<\/a> Founder, Beca Alexander (@becaalexander)<\/a>, kept it real with her advice.<\/p>\n

\u201c…Stick to your job, stay in school and understand it\u2019s very, very hard to grow and get to the level of Aimee (Song)<\/a>,” Alexander said. “Brands don\u2019t care as much about how big your audience is…they care about your story and the audience you reach.”<\/p>\n

She also advised bloggers and influencers to spend money\u00a0on creating a really good media kit and encouraged us to provide value and find a way to show that value to your network.<\/p>\n

Influencers and new entrepreneur\u2019s Marcus Floruss (@marcelfloruss)<\/a>, Lauren Bushnell (@laurenbushnell)<\/a> and Lilit <\/a>Caradanian\u00a0(@lilitcaradanian)<\/a> all had great advice for scaling your influence into a brand.<\/p>\n

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Marcus is the founder of a new shoe line and he pointed out the importance of loving your product. \u201cLove what you\u2019re trying to do, because it will take a long time and you\u2019ll make mistakes along the way.\u201d<\/p>\n

Lauren seconded those sentiments.<\/p>\n

\u201cYou don\u2019t know what you\u2019re gonna learn until you learn it,\u201d she said. She also was quick to point out that the process of growing is huge, and that it's important to ask questions and \u201cpick people\u2019s brains until they\u2019re sick of you.\u201d<\/p>\n

Elcie Cosmetics<\/a> founder Lilit\u2019s words of advice were to \u201cstay focused on where you\u2019re going to avoid getting distracted and don\u2019t worry about everyone else.\u201d<\/p>\n

As a manager to dozens of successful bloggers and influencers (and former blogger herself), Beca had a particularly visionary and realistic view of the industry.<\/p>\n

\u201cTell the full story… there\u2019s a reason that lifestyle has become a trend,\u201d she said.<\/p>\n

And everyone on the Squad Up panel agreed that \u201cyou can\u2019t do everything alone and don\u2019t even try. (Sometimes) You don\u2019t need an agency. You need a lawyer and an accountant.\u201d<\/p>\n

\u201cThere\u2019s room for everyone,\u201d Lauren reminded us. \u201cIt\u2019s so easy to compare yourself and compare your life, but it takes you away from your goals and focus. Everyone brings something unique to the table.\u201d<\/p>\n

How to Maximize (and Enjoy) Your Day at SIMPLY\u00a0<\/strong><\/h2>\n

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