Marketing and Branding Articles on IFB https://heartifb.com/category/marketing-branding/ Independent Fashion Bloggers Wed, 04 Sep 2024 13:00:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://heartifb.com/images/cropped-ifb-logo-512-32x32.png Marketing and Branding Articles on IFB https://heartifb.com/category/marketing-branding/ 32 32 Blogger’s Toolkit: 8 Things You Must Put on your Business Cards https://heartifb.com/bloggers-toolkit-8-things-you-must-put-on-your-business-cards/ https://heartifb.com/bloggers-toolkit-8-things-you-must-put-on-your-business-cards/#comments Fri, 20 Sep 2013 18:55:21 +0000 https://heartifb.com/?p=130134 Business cards are an often-overlooked tool in a blogger's marketing arsenal, but they can be extremely effective in introducing yourself and your blog to potential partners or readers offline. Including your blog's name and URL, a logo, your name, contact information such as an email address and phone number, and social media handles on your […]

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]]> https://heartifb.com/bloggers-toolkit-8-things-you-must-put-on-your-business-cards/feed/ 38 How to Stand Out: Fashion Branding tips To Succeed Online in 2024 https://heartifb.com/fashion-brand-stand-out/ https://heartifb.com/fashion-brand-stand-out/#comments Mon, 07 Jun 2021 17:04:02 +0000 https://heartifb.com/?p=214391 I am guilty of excessive shopping and online shopping is the biggest facilitator! I’ll be honest, there are too many clothes I have bought online just because they appeared on my feed. However, lately, clothing brands are beginning to blend together. Social media algorithms bombard us with clothing brand suggestions if we check out just […]

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]]> https://heartifb.com/fashion-brand-stand-out/feed/ 1 The Difference Between PR, Marketing and Advertising https://heartifb.com/the-difference-between-pr-marketing-and-advertising/ https://heartifb.com/the-difference-between-pr-marketing-and-advertising/#comments Wed, 23 Oct 2013 19:00:54 +0000 https://heartifb.com/?p=130394 By request, I thought we'd take a step back from all the ‘how to work with PR agencies and brands,” for a quick foundational course in fashion PR 101.With many bloggers coming into the space with dollar signs in their eyes and a growing expectation that brands should pay bloggers for any type of coverage, […]

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]]> https://heartifb.com/the-difference-between-pr-marketing-and-advertising/feed/ 8 Should You Create an “About Me” Video for Your Blog? https://heartifb.com/should-you-create-an-about-me-video-for-your-blog/ https://heartifb.com/should-you-create-an-about-me-video-for-your-blog/#comments Wed, 17 Jul 2013 22:00:36 +0000 https://heartifb.com/?p=129598 Last year, my tiny living room was transformed into a makeshift studio with two cameramen, lights and a director who actually said “action.” I was being interviewed for a documentary about fashion blogging, and I was nervous. Not exactly nervous about what I would say, but because (deep breath), I really really hate how I […]

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]]> https://heartifb.com/should-you-create-an-about-me-video-for-your-blog/feed/ 15 Why Your Job Title is Killing Your Credibility https://heartifb.com/why-your-job-title-is-killing-your-credibility/ https://heartifb.com/why-your-job-title-is-killing-your-credibility/#comments Wed, 23 May 2012 20:00:12 +0000 https://heartifb.com/?p=19427 A quick scroll through LinkedIn offers a dizzying array of job titles. CEO, Editor in Chief, Social Media Guru. Funny? Yes. Entertaining? Sure. Professional? No. As a blogger, you want to showcase your many skills. Writing, editing, marketing, social media. These are all skills that you, as a blogger, have developed on your own. Those […]

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]]> https://heartifb.com/why-your-job-title-is-killing-your-credibility/feed/ 25 Trademark vs. Copyright https://heartifb.com/trademark-vs-copyright/ https://heartifb.com/trademark-vs-copyright/#respond Wed, 28 Oct 2020 08:00:00 +0000 https://heartifb.com/?p=204050 Intellectual property can be any mental creation, valuable to the business or brand. From a financial standpoint, that particular piece of property is an intangible asset that can get you revenue for the business as it can be licensed for trade. So why should you bear such a loss by not getting it registered? To […]

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]]> https://heartifb.com/trademark-vs-copyright/feed/ 0 6 Ways to Figure Out Your Blog’s Brand Essence https://heartifb.com/6-ways-to-figure-out-your-blogs-brand-essence/ https://heartifb.com/6-ways-to-figure-out-your-blogs-brand-essence/#comments Wed, 10 Jul 2013 22:00:23 +0000 https://heartifb.com/?p=129524 A brand essence isn't something that is easy to communicate – instead, it's a few words (the fewer the better), that communicates the feeling that your brand evokes. Unlike your visual identity, or a tagline, your brand essence is the intangible, often ephemeral or instinctual response that your audience experiences when they engage with your […]

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]]> https://heartifb.com/6-ways-to-figure-out-your-blogs-brand-essence/feed/ 9 How to Write a PR Plan for Your Blog https://heartifb.com/how-to-write-a-pr-plan-for-your-blog/ https://heartifb.com/how-to-write-a-pr-plan-for-your-blog/#comments Wed, 16 Oct 2013 22:14:18 +0000 https://heartifb.com/?p=130340 If you are serious about growing your audience, building your reputation and turning your blog into a business, then the first step is to think about your blog as a business. How are you going to promote your blog articles, your videos, panel appearances so that they help you grow your influence? A PR plan […]

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]]> https://heartifb.com/how-to-write-a-pr-plan-for-your-blog/feed/ 13 Why You Need a Brand Pyramid and How to Make One https://heartifb.com/why-you-need-a-brand-pyramid-and-how-to-make-one/ https://heartifb.com/why-you-need-a-brand-pyramid-and-how-to-make-one/#comments Wed, 06 Nov 2013 19:57:43 +0000 https://heartifb.com/?p=130519 Successful bloggers build strong personal and professional brands, and a brand pyramid is a visual device used by publicists and marketers to help their clients clarify the important aspects of a business identity. This clarity helps in developing communication strategies that are aligned with a brand's essence. For example, it makes sense that brands like […]

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]]> https://heartifb.com/why-you-need-a-brand-pyramid-and-how-to-make-one/feed/ 15 How A Personal Brand Pyramid Can Help Define Your Blog’s Direction https://heartifb.com/how-a-personal-brand-pyramid-can-help-define-your-blogs-direction/ https://heartifb.com/how-a-personal-brand-pyramid-can-help-define-your-blogs-direction/#comments Wed, 13 Nov 2013 19:50:27 +0000 https://heartifb.com/?p=130603 Last week we explored the idea of a brand pyramid as an effective tool in helping you to define and express your blog's brand. This week, we're looking at brand development from a slightly different angle, that of personal branding. If we assume that our blog acts as an an extension, or representation of our selves, […]

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